Affiliate Site to Float for $1 billion

July 11, 2007

Think there’s no money to be made in affiliate marketing?  Moneysupermarket is about to prove you wrong. The site, which is monetised by affiliate programs including Doubleclick is set to float on the stockmarket for an estimated $1 billion dollars.

So, how did an affiliate site become so successful?  After all, an affiliate site requires very little cash to set up.  No stock or inventory is required, in fact the affiliate marketer is basically just a middleman who sells other people’s stuff.

Well, firstly, founder Simon Nixon is not new to the Internet.  In fact, he set up Moneysupermarket 14 years ago.  However, considering he will pocket £200 million ($400 million) from the flotation, those years of hard work have definitely paid off.

You’d be forgiven for thinking that Moneysupermarket has only prospered because some highflyer invested millions in it – nothing coud be further from the truth.  In fact if you look at the site in the Wayback Machine, you will see that only four years ago, it was an ugly, unprofessionally designed site.

It just goes to show that with patience and hardwork, you could be extremely successful in affiliate marketing.  If you’re interested in starting out in this lucrative business I highly recommend you check out the Super Affiliate Handbook

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Posted by cathlawson | Filed Under Running a Business 

Comments

6 Responses to “Affiliate Site to Float for $1 billion”

  1. Sergio on July 11th, 2007 2:16 pm

    That site really did suck in the Wayback machine.

  2. ashleyl on July 11th, 2007 2:25 pm

    Great news. I wonder if this is the start of a trend in affiliate site flotations?

  3. 5 Star Affiliate Marketing Blogs, Google and SEO Blog » Tale of an Affiliate IPO - Affliate Site 1.8 BILLION Value on July 11th, 2007 6:41 pm

    [...] tip to Catherine Lawson where I picked up the story. “Affiliate Site to Float for $1 billion “Think there’s no money to be made in affiliate marketing? Moneysupermarket is about to prove you [...]

  4. 5 Star Affiliate Marketing Forums on July 11th, 2007 6:51 pm

    $$1.9 BILLION Affiliate Site Does IPO…

    Affiliates often ask me here and at other forums to see a good example of an affiliate site. I can’t share affiliate sites I know because that info is private – but here’s a PUBLIC story about an aff……

  5. Affiliate Marketing - Pot of Gold or Pile of C...? on August 22nd, 2007 1:20 pm

    [...] 2) Can you make a lot of money from affiliate marketing? This is a bit like asking if you’ll get as rich as Richard Branson if you buy a record company. Like any other business it depends on you. And your success or failure in affiliate marketing will depend on many things, including the products you choose to recommend. But, the biggest factors will be your determination, and the effort you put in. Some people will won’t make enough to buy a cappucino. And others – including this guy, have made millions from affiliate marketing. [...]

  6. Stock Market on September 15th, 2009 8:05 pm

    I wonder what a network like pepperjam can fetch in an IPO? Makes me wish I had started my own affiliate network!

    Stock Market’s last blog post..Why Mutual Funds Fail to Beat the Market

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