Comments on: Humor In Marketing – How Far Can You Push Your Luck? http://cathlawson.com/2008/02/06/humor-in-marketing-how-far-can-you-push-your-luck/ Bold Advice For Success In Business & Life Wed, 01 Sep 2010 10:44:09 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: neil @ Overcome Laziness http://cathlawson.com/2008/02/06/humor-in-marketing-how-far-can-you-push-your-luck/comment-page-1/#comment-24074 neil @ Overcome Laziness Wed, 14 Apr 2010 11:14:31 +0000 http://cathlawson.com/blog/2008/02/06/humor-in-marketing-how-far-can-you-push-your-luck/#comment-24074 all i can say is ,,,humor is really a difficult one to some people,but if you are in a business it is really important.nice article. <em>neil @ Overcome Laziness's last blog post..<a href='http://howtoovercomelaziness.com/how-can-i-overcome-laziness-5.htm' rel="nofollow">How can I overcome laziness?</a></em> all i can say is ,,,humor is really a difficult one to some people,but if you are in a business it is really important.nice article.

neil @ Overcome Laziness’s last blog post..How can I overcome laziness?

]]> By: urban clothing http://cathlawson.com/2008/02/06/humor-in-marketing-how-far-can-you-push-your-luck/comment-page-1/#comment-23939 urban clothing Mon, 15 Feb 2010 11:47:38 +0000 http://cathlawson.com/blog/2008/02/06/humor-in-marketing-how-far-can-you-push-your-luck/#comment-23939 Its all about finding the humour and respectability factors. While an ad that makes us laugh is memorable you don't always remember the company associated. At the same time you wouldn't want your company to be taken as a big joke either. More often than not more and more companies are going down the "musical" route for their ad campaigns. However i think more find them annoying than memorable. Let alone don't remember the product itself. An interesting post and will be good to see where this goes. Thanks! Its all about finding the humour and respectability factors. While an ad that makes us laugh is memorable you don’t always remember the company associated. At the same time you wouldn’t want your company to be taken as a big joke either.

More often than not more and more companies are going down the “musical” route for their ad campaigns. However i think more find them annoying than memorable. Let alone don’t remember the product itself.

An interesting post and will be good to see where this goes.

Thanks!

]]> By: Why Viral Marketing May Not Work For You? http://cathlawson.com/2008/02/06/humor-in-marketing-how-far-can-you-push-your-luck/comment-page-1/#comment-13397 Why Viral Marketing May Not Work For You? Tue, 09 Sep 2008 17:35:44 +0000 http://cathlawson.com/blog/2008/02/06/humor-in-marketing-how-far-can-you-push-your-luck/#comment-13397 [...] Stealing Taught Me Piggyback Marketing With a Zero Budget Online Marketing - The Snowdrop Effect Humor In Marketing - How Far Can You Push Your Luck? 47 Brilliant Blog Marketing [...] [...] Stealing Taught Me Piggyback Marketing With a Zero Budget Online Marketing – The Snowdrop Effect Humor In Marketing – How Far Can You Push Your Luck? 47 Brilliant Blog Marketing [...]

]]> By: cathlawson http://cathlawson.com/2008/02/06/humor-in-marketing-how-far-can-you-push-your-luck/comment-page-1/#comment-6744 cathlawson Tue, 26 Feb 2008 17:51:20 +0000 http://cathlawson.com/blog/2008/02/06/humor-in-marketing-how-far-can-you-push-your-luck/#comment-6744 Hi Kieran - I agree completely. If they go too far, the ad might be memorable, but the name of the company isn't. Some of it may be down to laziness and also due to ad designers being more concerned about winning awards than producing successful campaigns Hi Kieran – I agree completely. If they go too far, the ad might be memorable, but the name of the company isn’t.

Some of it may be down to laziness and also due to ad designers being more concerned about winning awards than producing successful campaigns

]]> By: kieran http://cathlawson.com/2008/02/06/humor-in-marketing-how-far-can-you-push-your-luck/comment-page-1/#comment-6697 kieran Tue, 26 Feb 2008 06:05:54 +0000 http://cathlawson.com/blog/2008/02/06/humor-in-marketing-how-far-can-you-push-your-luck/#comment-6697 Watching the Superbowl in the US for the first time (I'm from the UK), the Superbowl half time ads had a lot to live up to. After watching, I do however think that this year's Superbowl was a prime example of where humor was overused to the extent where I was craving an ad which did not follow the formulaic 'Let's make an advert with a baby/animal singing/dancing' recipe. As this article expertly points out, too much humor dilutes the overall message and the primary reason for the ad, which is to get the public to remember the company and the message behind the ad - isn't it? Personally, I could remember Justin Timberlake flying through the air, bouncing off cars and buildings - but was it coke or pepsi he was advertising? And what was that talking baby trying to sell me? Does anyone else feel like too many advertisers have gone along with laughter for the sake of the easy option? I would definitely rather some more 'out of the box', creative advertising. Watching the Superbowl in the US for the first time (I’m from the UK), the Superbowl half time ads had a lot to live up to. After watching, I do however think that this year’s Superbowl was a prime example of where humor was overused to the extent where I was craving an ad which did not follow the formulaic ‘Let’s make an advert with a baby/animal singing/dancing’ recipe.

As this article expertly points out, too much humor dilutes the overall message and the primary reason for the ad, which is to get the public to remember the company and the message behind the ad – isn’t it? Personally, I could remember Justin Timberlake flying through the air, bouncing off cars and buildings – but was it coke or pepsi he was advertising? And what was that talking baby trying to sell me?

Does anyone else feel like too many advertisers have gone along with laughter for the sake of the easy option? I would definitely rather some more ‘out of the box’, creative advertising.

]]> By: cathlawson http://cathlawson.com/2008/02/06/humor-in-marketing-how-far-can-you-push-your-luck/comment-page-1/#comment-5386 cathlawson Fri, 08 Feb 2008 20:21:02 +0000 http://cathlawson.com/blog/2008/02/06/humor-in-marketing-how-far-can-you-push-your-luck/#comment-5386 Hi Stefanie - you really do know how to liven it up over there. I spilled my coffee when I saw your Butt Cleavage post this morning! Still it is fun - I will have to check out your finger drums video. Hi Stefanie – you really do know how to liven it up over there. I spilled my coffee when I saw your Butt Cleavage post this morning!

Still it is fun – I will have to check out your finger drums video.

]]> By: Stefanie http://cathlawson.com/2008/02/06/humor-in-marketing-how-far-can-you-push-your-luck/comment-page-1/#comment-5376 Stefanie Fri, 08 Feb 2008 16:47:08 +0000 http://cathlawson.com/blog/2008/02/06/humor-in-marketing-how-far-can-you-push-your-luck/#comment-5376 Great article. I know it can definitely be taken too far, but I love it when companies liven things up with a bit of humor. We try to achieve a humorous tone at Vat19.com, especially in the product videos and the ads that we run - some may be a little questionable (like the Finger Drums video), but the overall response is very positive. Great article. I know it can definitely be taken too far, but I love it when companies liven things up with a bit of humor. We try to achieve a humorous tone at Vat19.com, especially in the product videos and the ads that we run – some may be a little questionable (like the Finger Drums video), but the overall response is very positive.

]]> By: Rashy http://cathlawson.com/2008/02/06/humor-in-marketing-how-far-can-you-push-your-luck/comment-page-1/#comment-5269 Rashy Thu, 07 Feb 2008 17:11:18 +0000 http://cathlawson.com/blog/2008/02/06/humor-in-marketing-how-far-can-you-push-your-luck/#comment-5269 Cathlawson: Well I'm not into American football that much, so the super bowl isn't that huge of a deal to me, but I am always up for a good laugh. I imagine there are many people out there who feel the same as me. But even hardcore football fans love the well made commercials, its like a tradition I guess you could say. <em>Rashy's last blog post..<a href='http://rashy.org/technology/anon-v-scifags.html' rel="nofollow">Anonymous gang-banging Scientology</a></em> Cathlawson: Well I’m not into American football that much, so the super bowl isn’t that huge of a deal to me, but I am always up for a good laugh. I imagine there are many people out there who feel the same as me. But even hardcore football fans love the well made commercials, its like a tradition I guess you could say.

Rashy’s last blog post..Anonymous gang-banging Scientology

]]> By: cathlawson http://cathlawson.com/2008/02/06/humor-in-marketing-how-far-can-you-push-your-luck/comment-page-1/#comment-5235 cathlawson Thu, 07 Feb 2008 11:39:19 +0000 http://cathlawson.com/blog/2008/02/06/humor-in-marketing-how-far-can-you-push-your-luck/#comment-5235 Hi Scott - You're welcome. What happened to you really sucked and it could have happened to any of us. I hope you're getting through it ok. All bloggers should check out what happened to Scott in this post: http://www.manvsblog.com/2008/02/02/my-semi-official-stance-on-the-richardmimscom-issue/ I'm glad you enjoy my blog, and thanks for reading. There's a post about boredom at work coming soon! Hi Scott – You’re welcome. What happened to you really sucked and it could have happened to any of us. I hope you’re getting through it ok. All bloggers should check out what happened to Scott in this post:

http://www.manvsblog.com/2008/02/02/my-semi-official-stance-on-the-richardmimscom-issue/

I’m glad you enjoy my blog, and thanks for reading. There’s a post about boredom at work coming soon!

]]> By: Scott Sweeney http://cathlawson.com/2008/02/06/humor-in-marketing-how-far-can-you-push-your-luck/comment-page-1/#comment-5228 Scott Sweeney Thu, 07 Feb 2008 10:33:25 +0000 http://cathlawson.com/blog/2008/02/06/humor-in-marketing-how-far-can-you-push-your-luck/#comment-5228 Cath; Thank you for your support on my recent post :) I continue to read your blog as it is a constant source of information and entertainment on my boring third shift :) Cheers! Scott <em>Scott Sweeney's last blog post..<a href='http://www.manvsblog.com/2008/02/07/my-hard-lesson-in-blogging/' rel="nofollow">My Hard Lesson in Blogging</a></em> Cath;

Thank you for your support on my recent post :)

I continue to read your blog as it is a constant source of information and entertainment on my boring third shift :)

Cheers!
Scott

Scott Sweeney’s last blog post..My Hard Lesson in Blogging

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