He is also more like you – he usually sends a letter out then calls. Mind you – it’s probably just as well he calls because his letters suck.

I really hate doing the calls. I’ll do them if I have to – but I don’t like it. To make matters worse, many of our customers are elderly and I often get the impression I’ve woken them up from an afternoon nap – which makes me feel even more guilty about calling them.

cathlawson’s last blog post..How Radar Can Improve Your Business

I have to be honest, I’ve never cared for the process of copywriting. I never had the patience for it. It wasn’t that I wasn’t good at it; I did, I think, more than a passable job. But it was just a bit too dry for my tastes. I dunno.

Sterling – I’ve always preferred the cold call. For whatever reason, I’ve had more luck with this than I have with any method I’ve used to drum up writing business. Maybe its the fact that I come from a long line of salesmen, or maybe I’m so unenthused by copywriting that my sales letters stink. Maybe I just pick the right potential clients. At any rate, I think there is nothing better than the thrill of making a sale on a cold call.

It could also, thinking about it, be that I’m a bit fan of Claude Hopkins (Good reference, Ian!) I have only ever targeted companies and individuals that I knew were in the market for some of my work. Did I miss out on some potential business because I didn’t contact the companies that were in my field but I didn’t have any info on? I’m sure. But I missed out on a lot of rejection too, I’ll wager.

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