You Can Profit From Something You Suck At
June 26, 2008
If you’ve gone through all your hobbies and interests and you still can’t come up with a business idea – maybe it’s time to look at the things you suck at.
Now, notice I’m saying the things you suck at – not the things you hate. Or maybe things that you don’t necessarily suck at – you just haven’t got really good at them yet.
My first website (in the nineties) was a travel site. I would like to say that the site came about because of my amazing passion and knowledge on all things travel. But that would be a huge lie. The truth was, I was hopeless at planning travel. Whenever I decided to go somewhere, it was completely random. And I never did any research at all.
As you can imagine, I picked some really bad areas to vacation. And the final straw was Crete. As usual, I picked a hotel at random from the brochure. And just before we boarded the plane, I noticed a book about the island, so I decided to buy it for something to read.
So, I’m on the plane, flicking through the book and I find a section on the area of Crete we’ll be staying in. And I’m reading through the description, hoping to find at least one positive thing about the part of Crete we’re staying in. But its all bad – the biggest dump on the island – a place to avoid at all costs.
The travel guide turned out to be accurate. But we made the best of it, as you do in this sort of situation. But that was when the penny finally dropped for me. The truth was, I always picked the least desirable places to travel to because I made more effort deciding what to make for dinner on an evening than I put into researching where we were going to go.
And when I started doing a fair bit of research, not only did we end up visiting nicer places, but I also discovered that I enjoyed research and planning. In fact, I enjoyed it so much that I decided to build my own niche travel website and start my first small business.
It could happen to you too. Are there areas of your life that you do badly in? Could they be improved upon, if you increased your knowledge a little? You never know, you may enjoy doing it so much that it helps you come up with a great business idea.
-
Successful And Outstanding Blogger
