Run Your Small Business Like A Rock Star
October 31, 2008
When you first run a small business it’s easy to make the mistake of running it like a faceless corporation. But you don’t need to run your small business like that, to make it look bigger and better. You’ll get far more attention if you run your small business like a rock star. And who better to learn from than Jon Bon Jovi?
Be Bold
Jon Bon Jovi is incredibly bold without being full of himself, like some rock stars, which makes him more likeable. Be daring in your small business too and be proud of your company’s virtues. Run it in a way that makes you seem human and approachable too.
Make Your Customers Feel Like Your Small Business Was The Right Choice
In 2004, Bon Jovi released a box set of CD’s entitled 100,000,000 Bon Jovi Fans Can’t Be Wrong. He said it was a tribute to Elvis’s 50,000,000 Elvis Fans Can’t Be Wrong. Assuring your customers that they made the right choice in using the products or services of your small business is a smart move.
Be Passionate
“Nothing is as important as passion. No matter what you want to do with your life, be passionate.” Jon Bon Jovi
Jon Bon Jovi is passionate about his business. And this comes across in everything he does. But you don’t need to be a rock star for your customers to know you’re passionate about what you do. Choose something you’re passionate about and it will come across in every aspect of the way you run your small business, from the technical work, to phone calls and your website, or blog.
Sole Ownership
A lot of small business partnerships fail, for too many reasons to go into here. A small business needs to be run by a clear leader and that doesn’t often happen in a partnership. Jon has owned Bon Jovi from day one. He runs the business and the rest of the band work for him. This works well. They appreciate the fact that he writes the songs, organises everything and pays them massive salaries at the same time.
Make sure your small business is run by a clear leader and if possible, try to avoid a partnership. You’d probably be far better off employing folk who will help you build your business and rewarding them well.
Speak Out For What You Believe In And Don’t Be Afraid To Offend People
Jon Bon Jovi recently spoke out about the fact that he didn’t approve of Sarah Palin using his song, “Who Says You Can’t Go Home” at her rallies. Clearly Jon is not afraid of offending McCain/Palin fans. And you should not be afraid of offending people either. Not everyone is going to like you, or your small business, so don’t be scared to speak out on issues where you have strong opinions. That way, you’ll get more support and respect from customers who do like and believe in you.
Don’t Be Afraid To Try Something Different
“Don’t get too comfortable with who you are at any given time – you may miss the opportunity to become who you want to be.” Jon Bon Jovi
Once your small business begins building up a loyal customer base, don’t be afraid to try something different. Although they are a rock band, Bon Jovi also ventured into country music. This was a huge success with “Who Says You Can’t Go Home” reaching number 1 in the US country music charts. What additional product or service could you add that would not only appeal to existing customers but also enable you to reach a wider customer base?
You Can Run Your Small Business Like A Rock Star – Check Out These Great Resources
How To Be A Rockstar Freelancer: This fantastic book is the ultimate guide for freelance writers and photographers. If you want to be more than just the average freelancer, you can’t afford not to read it. You can read more about How To Be A Rockstar Freelancer here.
Be A Rock Star Blogger: The rock star of conversational bloggers, Liz Strauss shares how to do it in:
The Secret To Writing A Successful & Outstanding Blog.
Become A Rock Star Trader: The Forex Killer
shows you how to make an amazing income, trading on the Forex market.
Become An Internet Marketing Rock Star: The Micro Niche Keyword Finder shows you how to be different by dominating undiscovered niche markets. Click Here to get your five FREE videos.
Related Reading
Being Bold Beats Talent
17 Ways To Make Your Business Stand Out From A Crowd
6 Ways To Get Your Small Business Noticed Online
Be A Business Success Story – No Matter What Your Age
Learn How To Run An Affiliate Marketing Business & Become A Super Affiliate
Related Resources On Other Sites
Running A Small Business: Video Tips From Matt Cutts
How To Set Up & Run A Small Business In Queensland
Toolkit To Set Up & Run A Small Business In The Caribbean
Run A Small Business In New Zealand
Start & Run A Small Business In Canada
-
Successful And Outstanding Blogger
