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	<title>Comments on: Why Your Business Needs More Sauce</title>
	<atom:link href="http://cathlawson.com/2009/03/30/why-the-sauce-might-make-more-money-than-the-pie/feed/" rel="self" type="application/rss+xml" />
	<link>http://cathlawson.com/2009/03/30/why-the-sauce-might-make-more-money-than-the-pie/</link>
	<description>Bold Advice For Success In Business &#38; Life</description>
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		<title>By: Hidden Spy Camera</title>
		<link>http://cathlawson.com/2009/03/30/why-the-sauce-might-make-more-money-than-the-pie/comment-page-1/#comment-22801</link>
		<dc:creator>Hidden Spy Camera</dc:creator>
		<pubDate>Mon, 17 Aug 2009 20:33:29 +0000</pubDate>
		<guid isPermaLink="false">http://cathlawson.com/?p=3460#comment-22801</guid>
		<description>Great advice but don&#039;t tell any of my competitors. Not exactly &quot;change or perish&quot; but pretty close. Adding new products, new web pages, all help but &#039;CHANGE-not the coins in  your pocket&#039; any more.

&lt;em&gt;Hidden Spy Camera&#039;s last blog post..&lt;a href=&#039;http://www.secure-at.com/blog/?p=159&#039; rel=&quot;nofollow&quot;&gt;Wireless Security Cameras for Home and Business&lt;/a&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>Great advice but don&#8217;t tell any of my competitors. Not exactly &#8220;change or perish&#8221; but pretty close. Adding new products, new web pages, all help but &#8216;CHANGE-not the coins in  your pocket&#8217; any more.</p>
<p><em>Hidden Spy Camera&#8217;s last blog post..<a href='http://www.secure-at.com/blog/?p=159' rel="nofollow">Wireless Security Cameras for Home and Business</a></em></p>
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		<title>By: Happy Mother&#8217;s Day To The Moms Who Blog - Blogger For Hire</title>
		<link>http://cathlawson.com/2009/03/30/why-the-sauce-might-make-more-money-than-the-pie/comment-page-1/#comment-22667</link>
		<dc:creator>Happy Mother&#8217;s Day To The Moms Who Blog - Blogger For Hire</dc:creator>
		<pubDate>Tue, 28 Jul 2009 07:18:39 +0000</pubDate>
		<guid isPermaLink="false">http://cathlawson.com/?p=3460#comment-22667</guid>
		<description>[...] Happy Mother&#8217;s Day to Cath, who gives excellent business tips on her blog. One of her best posts, in my opinion, is Why Your Business Needs More Sauce. [...]</description>
		<content:encoded><![CDATA[<p>[...] Happy Mother&#8217;s Day to Cath, who gives excellent business tips on her blog. One of her best posts, in my opinion, is Why Your Business Needs More Sauce. [...]</p>
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		<title>By: Trade Show Guru</title>
		<link>http://cathlawson.com/2009/03/30/why-the-sauce-might-make-more-money-than-the-pie/comment-page-1/#comment-22028</link>
		<dc:creator>Trade Show Guru</dc:creator>
		<pubDate>Thu, 23 Apr 2009 23:18:30 +0000</pubDate>
		<guid isPermaLink="false">http://cathlawson.com/?p=3460#comment-22028</guid>
		<description>hi Cath,
Interesting thoughts on adding more &quot;sauce&quot; to your business. But I don&#039;t know. I&#039;m used to &quot;chefs&quot; that serve overcooked or poor quality meat covering it up with &quot;more sauce&quot;, but I don&#039;t think that&#039;s what you mean... I also got lost at the idea of Donald Trump with silicone implants... I&#039;d cover that up with more sauce for sure.
Maybe I&#039;ve had a bit too much sauce...
 ~ Steve, the sauced trade show guru :)

&lt;em&gt;Trade Show Guru&#039;s last blog post..&lt;a href=&#039;http://www.trade-show-guru.com/2009/04/trade-show-booth-display-design/&#039; rel=&quot;nofollow&quot;&gt;Trade Show Booth Display Design Secrets&lt;/a&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>hi Cath,<br />
Interesting thoughts on adding more &#8220;sauce&#8221; to your business. But I don&#8217;t know. I&#8217;m used to &#8220;chefs&#8221; that serve overcooked or poor quality meat covering it up with &#8220;more sauce&#8221;, but I don&#8217;t think that&#8217;s what you mean&#8230; I also got lost at the idea of Donald Trump with silicone implants&#8230; I&#8217;d cover that up with more sauce for sure.<br />
Maybe I&#8217;ve had a bit too much sauce&#8230;<br />
 ~ Steve, the sauced trade show guru <img src='http://cathlawson.com/blog/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p><em>Trade Show Guru&#8217;s last blog post..<a href='http://www.trade-show-guru.com/2009/04/trade-show-booth-display-design/' rel="nofollow">Trade Show Booth Display Design Secrets</a></em></p>
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		<title>By: Kelly@SHE-POWER</title>
		<link>http://cathlawson.com/2009/03/30/why-the-sauce-might-make-more-money-than-the-pie/comment-page-1/#comment-21920</link>
		<dc:creator>Kelly@SHE-POWER</dc:creator>
		<pubDate>Thu, 02 Apr 2009 00:10:53 +0000</pubDate>
		<guid isPermaLink="false">http://cathlawson.com/?p=3460#comment-21920</guid>
		<description>Cath, I just have to say you really are the most creative business blogger around ANYWHERE. The angle of this article is so clever and funny and you can&#039;t help but read it. Kudos, seriously.

Kelly x

&lt;em&gt;Kelly@SHE-POWER&#039;s last blog post..&lt;a href=&#039;http://she-power.com/2009/03/30/1273/&#039; rel=&quot;nofollow&quot;&gt;Can A Non-Believer Find Wisdom in a Catholic Saint?&lt;/a&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>Cath, I just have to say you really are the most creative business blogger around ANYWHERE. The angle of this article is so clever and funny and you can&#8217;t help but read it. Kudos, seriously.</p>
<p>Kelly x</p>
<p><em>Kelly@SHE-POWER&#8217;s last blog post..<a href='http://she-power.com/2009/03/30/1273/' rel="nofollow">Can A Non-Believer Find Wisdom in a Catholic Saint?</a></em></p>
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		<title>By: wilhb81</title>
		<link>http://cathlawson.com/2009/03/30/why-the-sauce-might-make-more-money-than-the-pie/comment-page-1/#comment-21912</link>
		<dc:creator>wilhb81</dc:creator>
		<pubDate>Wed, 01 Apr 2009 08:05:25 +0000</pubDate>
		<guid isPermaLink="false">http://cathlawson.com/?p=3460#comment-21912</guid>
		<description>Nice post, Cath. Thank goodness I&#039;m a pie lover and I have no obsession of the woman that has silicon boobs! lol

&lt;em&gt;wilhb81&#039;s last blog post..&lt;a href=&#039;http://feedproxy.google.com/~r/blogspot/wilhb81ez/~3/9clGQEGt0nc/useful-business-tips-23-best-ways-to.html&#039; rel=&quot;nofollow&quot;&gt;The Useful Business Tips 23: The Best Ways to Fill Up Your Taxes Correctly!&lt;/a&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>Nice post, Cath. Thank goodness I&#8217;m a pie lover and I have no obsession of the woman that has silicon boobs! lol</p>
<p><em>wilhb81&#8242;s last blog post..<a href='http://feedproxy.google.com/~r/blogspot/wilhb81ez/~3/9clGQEGt0nc/useful-business-tips-23-best-ways-to.html' rel="nofollow">The Useful Business Tips 23: The Best Ways to Fill Up Your Taxes Correctly!</a></em></p>
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		<title>By: Davina</title>
		<link>http://cathlawson.com/2009/03/30/why-the-sauce-might-make-more-money-than-the-pie/comment-page-1/#comment-21910</link>
		<dc:creator>Davina</dc:creator>
		<pubDate>Wed, 01 Apr 2009 05:21:57 +0000</pubDate>
		<guid isPermaLink="false">http://cathlawson.com/?p=3460#comment-21910</guid>
		<description>Hi Cath. I like this idea because with the right combination of products and services, a person can take advantage of cross marketing. It actually looks like you have more to offer existing customers and so your value increases in their eyes.

&lt;em&gt;Davina&#039;s last blog post..&lt;a href=&#039;http://www.shadesofcrimson.com/2009/03/31/good-business-advice-in-tough-times/&#039; rel=&quot;nofollow&quot;&gt;Good Advice in Tough Times&lt;/a&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>Hi Cath. I like this idea because with the right combination of products and services, a person can take advantage of cross marketing. It actually looks like you have more to offer existing customers and so your value increases in their eyes.</p>
<p><em>Davina&#8217;s last blog post..<a href='http://www.shadesofcrimson.com/2009/03/31/good-business-advice-in-tough-times/' rel="nofollow">Good Advice in Tough Times</a></em></p>
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		<title>By: cathlawson</title>
		<link>http://cathlawson.com/2009/03/30/why-the-sauce-might-make-more-money-than-the-pie/comment-page-1/#comment-21908</link>
		<dc:creator>cathlawson</dc:creator>
		<pubDate>Wed, 01 Apr 2009 00:00:25 +0000</pubDate>
		<guid isPermaLink="false">http://cathlawson.com/?p=3460#comment-21908</guid>
		<description>Hi Sterling - I&#039;m glad you&#039;re still alive.  I like using misleading titles sometimes.

I guess that&#039;s more or less what I was trying to get across.  Of course, after you&#039;ve created a few different products or services, you could try to sell to a different market but it makes sense to find stuff your existing customers want first.</description>
		<content:encoded><![CDATA[<p>Hi Sterling &#8211; I&#8217;m glad you&#8217;re still alive.  I like using misleading titles sometimes.</p>
<p>I guess that&#8217;s more or less what I was trying to get across.  Of course, after you&#8217;ve created a few different products or services, you could try to sell to a different market but it makes sense to find stuff your existing customers want first.</p>
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		<title>By: Cath Lawson</title>
		<link>http://cathlawson.com/2009/03/30/why-the-sauce-might-make-more-money-than-the-pie/comment-page-1/#comment-21907</link>
		<dc:creator>Cath Lawson</dc:creator>
		<pubDate>Tue, 31 Mar 2009 22:49:27 +0000</pubDate>
		<guid isPermaLink="false">http://cathlawson.com/?p=3460#comment-21907</guid>
		<description>Hi Kathy - I find the &quot;multiple streams of income&quot; thing a bit dated.  And as you say, a lot of folk advocating it don&#039;t mention the importance of customers. 

A lot of books I&#039;ve read on the subject focus on making money and as you say, that idea misleads readers.

&lt;em&gt;Cath Lawson&#039;s last blog post..&lt;a href=&#039;http://cathlawson.com/2009/03/30/why-the-sauce-might-make-more-money-than-the-pie/&#039; rel=&quot;nofollow&quot;&gt;Why Your Business Needs More Sauce&lt;/a&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>Hi Kathy &#8211; I find the &#8220;multiple streams of income&#8221; thing a bit dated.  And as you say, a lot of folk advocating it don&#8217;t mention the importance of customers. </p>
<p>A lot of books I&#8217;ve read on the subject focus on making money and as you say, that idea misleads readers.</p>
<p><em>Cath Lawson&#8217;s last blog post..<a href='http://cathlawson.com/2009/03/30/why-the-sauce-might-make-more-money-than-the-pie/' rel="nofollow">Why Your Business Needs More Sauce</a></em></p>
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		<title>By: Sterling Okura</title>
		<link>http://cathlawson.com/2009/03/30/why-the-sauce-might-make-more-money-than-the-pie/comment-page-1/#comment-21905</link>
		<dc:creator>Sterling Okura</dc:creator>
		<pubDate>Tue, 31 Mar 2009 16:41:56 +0000</pubDate>
		<guid isPermaLink="false">http://cathlawson.com/?p=3460#comment-21905</guid>
		<description>Hi Cath, it&#039;s been awhile.  Wonderful to see you&#039;re still creating and sharing great posts.  Laughed at the thought of Trump w/ silicon implants.  At first, based on the sexy photo &amp; title I thought post would be about &quot;sauciness&quot; or a fun &amp; spicy &quot;flavor&quot; that helps differentiate you in your market.  Maybe a future topic?  :-)

I love the analogy of buckets &amp; bottles of sauce to get your foot in the door.  I looked at it as up-selling or cross-selling.  If you have trouble selling your core product (pies), you might be able to pick-up new customers with a different offering (sauce). Once your foot is in the door it&#039;s easier to sell other offerings now that you have a relationship with them.  Cheers!

&lt;em&gt;Sterling Okura&#039;s last blog post..&lt;a href=&#039;http://bizlift.com/blog/2009/03/30/recent-projects-built-with-free-tools/&#039; rel=&quot;nofollow&quot;&gt;Recent Projects Built With Free Tools&lt;/a&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>Hi Cath, it&#8217;s been awhile.  Wonderful to see you&#8217;re still creating and sharing great posts.  Laughed at the thought of Trump w/ silicon implants.  At first, based on the sexy photo &amp; title I thought post would be about &#8220;sauciness&#8221; or a fun &amp; spicy &#8220;flavor&#8221; that helps differentiate you in your market.  Maybe a future topic?  <img src='http://cathlawson.com/blog/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
<p>I love the analogy of buckets &amp; bottles of sauce to get your foot in the door.  I looked at it as up-selling or cross-selling.  If you have trouble selling your core product (pies), you might be able to pick-up new customers with a different offering (sauce). Once your foot is in the door it&#8217;s easier to sell other offerings now that you have a relationship with them.  Cheers!</p>
<p><em>Sterling Okura&#8217;s last blog post..<a href='http://bizlift.com/blog/2009/03/30/recent-projects-built-with-free-tools/' rel="nofollow">Recent Projects Built With Free Tools</a></em></p>
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		<title>By: Kathy &#124; Virtual Impax</title>
		<link>http://cathlawson.com/2009/03/30/why-the-sauce-might-make-more-money-than-the-pie/comment-page-1/#comment-21904</link>
		<dc:creator>Kathy &#124; Virtual Impax</dc:creator>
		<pubDate>Tue, 31 Mar 2009 15:16:51 +0000</pubDate>
		<guid isPermaLink="false">http://cathlawson.com/?p=3460#comment-21904</guid>
		<description>Cath 

I too HATE the term &quot;multiple streams of income&quot;!  I guess I hate that term because it&#039;s actually describing an age old sound business practice which is based upon the REALITY that it takes as lot of time/effort/expense to &quot;win&quot; a new customer.  
Once you&#039;ve &quot;won&quot; that customer - you should find ways of continuing to provide goods and services to people who already know you and trust you!!!  

IMHO - Multiple Streams of Income doesn&#039;t convey that you have an established &quot;audience&quot; or customer base.

While I know that modern day rappers are the philosophers of our generation - I beg to differ.  It&#039;s not &quot;all about the Benjamins&quot; but rather it&#039;s all about the customers.  Whether you&#039;re selling crack on the streets or designer duds in the mall - business success is all about customers - REPEAT customers!!!   Which is why your &quot;sauce&quot; analogy works so well!

&lt;em&gt;Kathy &#124; Virtual Impax&#039;s last blog post..&lt;a href=&#039;http://virtualimpax.com/2009/03/27/lovehate-relationship-social-media-marketing/&#039; rel=&quot;nofollow&quot;&gt;A Love/Hate relationship with Social Media Marketing&lt;/a&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>Cath </p>
<p>I too HATE the term &#8220;multiple streams of income&#8221;!  I guess I hate that term because it&#8217;s actually describing an age old sound business practice which is based upon the REALITY that it takes as lot of time/effort/expense to &#8220;win&#8221; a new customer.<br />
Once you&#8217;ve &#8220;won&#8221; that customer &#8211; you should find ways of continuing to provide goods and services to people who already know you and trust you!!!  </p>
<p>IMHO &#8211; Multiple Streams of Income doesn&#8217;t convey that you have an established &#8220;audience&#8221; or customer base.</p>
<p>While I know that modern day rappers are the philosophers of our generation &#8211; I beg to differ.  It&#8217;s not &#8220;all about the Benjamins&#8221; but rather it&#8217;s all about the customers.  Whether you&#8217;re selling crack on the streets or designer duds in the mall &#8211; business success is all about customers &#8211; REPEAT customers!!!   Which is why your &#8220;sauce&#8221; analogy works so well!</p>
<p><em>Kathy | Virtual Impax&#8217;s last blog post..<a href='http://virtualimpax.com/2009/03/27/lovehate-relationship-social-media-marketing/' rel="nofollow">A Love/Hate relationship with Social Media Marketing</a></em></p>
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