Quit Bragging About Your Booming Business
April 27, 2009
So, you’re lucky enough to have a booming business despite the current economic climate. Or maybe you’ve just been telling people it is, to avoid getting drawn into those doom and gloom conversations.
While it’s important to stay positive, it’s not such a great idea to tell folk your business is booming while almost everyone else is up to their necks in shit.
So What If Your Business Is Booming – Your Customers Are Struggling
Many of your customers are struggling right now. And even if they can still afford to buy from you, they might think twice if you start bragging about your booming business, while they’re just treading water.
Be Poor But Positive
When you’re talking to customers about the economy, acknowledge that there’s a huge problem but stay positive about future prospects. I’ve spoken to folk recently who’ve said things like, “I just can’t see it getting any better.” And I’m guessing I’m not the only one who’d cross a busy motorway to get away from that kind of negative talk.
And Above All – Be Fashionable
Maybe you’re so financially savvy that you’re not even struggling at all, or perhaps your business really is booming. Don’t let people know that. Skint is the new black. Folk who aren’t suffering at all know it’s fashionable right now to be frugal. And even if you’re no fashionista yourself, you’re bound to have customers who are, so make sure you come up with some novel ideas that will appeal to their new slimline budget.
How do you feel when folk start bragging about their booming business in the midst of the recession? Would it deter you from buying from them.
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