Can Pay Per Click Campaigns Work For You?

May 8, 2006

Pay Per Click Advertising, such as Google Adwords is a great way of driving scores of traffic to your website quickly. But, what are the cons?

Is it expensive? Some keywords can be ridiculously expensive. You really need to search around for cheaper keywords, if you are going to profit from this type of advertising at all. Try www.overture.com to search for keywords and see what others are bidding for them. To find hundreds of great keywords, with little competition, sign up to Wordtracker‘>Wordtracker

Is it Quick and Easy to Set Up? It is not quick or easy at all. It can be quicker to drive traffic to your site via a pay per click campaign . However, the campaign can take a long time to set up, and a lot of monitoring. In fact, just to get a reasonable amount of keywords, Google suggest that you will need to add between 50 and 1000 keywords or phrases. Realistically, for many topics, you will probably need at least 500 keywords.

Do I have to Write the Ads Myself? Writing the ads is where the fun really begins. Take a look at other Adword advertisements, and notice which ones stand out most and why. Write a heap of ads, then monitor your click through rates, to see which ones are most successful, to give yourself an idea on what works best.

How Will I Know What Itâ€™s Going To Cost? With Google Adwords, you can set yourself a daily budget, for each campaign, so you will know what itâ€™s going to cost you per month. Some days, your ads may go slightly over the budget, but Google balance this out, so you donâ€™t pay more than your monthly budget allowance.

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