Who Are Your Business Competitors?

May 18, 2006

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You know who your business competitors are right? Or do you really know? If you have a painting and decorating business, your competitors are other painters and decoraters aren’t they? Well, not exactly.

Of course, other painters and decoraters are your competitors. But, you have much more competition than just them. The fact is, that for non-essential items and services, your competitors are anyone else who could persuade your potential customers from parting with their cash quicker than you can. So what can you do to stop them from getting your customers first?

Obviously, you need to get your customer to buy from you before they decide to blow all their cash on a brand new stereo system, or garden furniture. There’s several ways to do this - try the following ideas:

Offer a special discount, or bonus offer, only if they buy now to create a sense of urgency.

Deal with any doubts or objections they may have immediately.

Offer a money back guarantee.

Offer a free trial - limit it to a day or two - but take there card details - they are free to cancel after the trial - most people won’t cancel.

If yours is a service business, explain that you are extremely busy, and you’d like to pencil them in, before you have actually gone out and quoted them, so they don’t miss out. Again, most people won’t cancel, so you more or less have the sale before you’ve even quoted.

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