What color are your marketing materials?

May 14, 2007

Color is important in marketing, and you need to be sure that you’re using the colours that put the best image across to your customers. The colours you choose will depend upon the type of business you’re in. Consider the following colors, and the feelings they create, when your customer sees them.

White - Pure, clean and youthful. Medical companies often use this colour, in their marketing materials.

 Black - Powerful, elegant, seductive, mysterious. If you want to add a bit of mystery to your image, or if your want your product to have seductive appeal - a hint of black will go a long way. Think Black Magic chocolates. For years, their seductive ads dominated the tv screens, and the packaging of the chocolates is almost completely black.

Red: Exciting, passionate, and racy, urgent. Red is one of the most powerful colours in marketing, as used well, it can inject excitement into your brand, and can also create a sense of urgency to encourage customers to buy now.

Orange: Vibrant, cheerful, energetic and playful.  If you want to portray your company, as a fun company to do business with, this is a great colour to use.  This colour can also lift moods, so if you’re marketing your product as something which will help the customer feel better this is a good colour to use.Â

  • Yellow: Happy, warm and relaxing. A great colour to use if you want your customer to feel relaxed when they’re using your product. Â
  • Green: Natural, calming and healthy. A great choice for health services and products, or to create a calming effect.
  • Purple:  Luxurious, regal, intelligent. A great colour to use for a luxury, high end product, or alternatively, an educational product.Â
  • Blue: Trust, loyalty, peace. Many companies use blue, as obviously, you want to gain the trust of your customers and create a sense of loyalty.

    • Are your marketing materials creating the image you want to convey to your customers. If not, it might be time for a complete overhaul of your branding.

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    Posted by cathlawson | Filed Under Marketing 

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    One Response to “What color are your marketing materials?”

    1. Lack Of Anticipation - A Huge Business Mistake on August 19th, 2008 7:41 pm

      [...] Of course some of those businesses did go bust. But others did what most of us would do. They went after what work they could get - the small jobs - the type of work we were doing. What would you do if your competitors expanded into your niche and began to undercut your prices? Is there something you could offer that would be virtually impossible for your competition to offer? What About Customer Loyalty? [...]

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