F… website design - you need traffic

June 10, 2007

If you’re searching for the perfect website design, get your head out of the sand, and concentrate on finding ideas for driving traffic to a website.

You may long to have a website that’s as aesthetically pleasing as the Sistine Chapel, but just like the Sistine Chapel, if nobody knew how get there, it wouldn’t matter how great your site was. Also, Michaelangelo took over four years to paint the ceiling of the chapel.  I’m assuming you don’t want to spend four years designing your website, so do yourself a favour, and improve the design as you go, but concentrate on driving traffic to your website right now.

You may have some vague idea of how to drive traffic to your site, or you may even have implemented quite a few ideas that are working ok. The bottom line is, if you’re not ranking on the first page of google for your main keywords, then you need some additional help.

I’ve tried plenty of tricks tips, gadgets and gizmos for driving traffic to my websites, and I highly recommend Aaron Wall’s SEO book before anything else, for these reasons:

SEO book is packed with 331 pages of useful info; the writer knows what he’s talking about and it shows through in the content; Aaron doesn’t just tell you what to do, he explains why and how things work; he also tells you what not to do and why; the book comes with free updates, the book ranks on the first page of Google for SEO - I’ve seen a heap of SEO tools that don’t even rank on page 3 or 4. If they can’t even get a decent ranking for their own search terms, how on earth can they help yours.

You could waste hundreds of hours searching forums for SEO information, then trying to decipher what is useful and what is garbage, or you could get SEO book now. Whatever you decide to do, stop f…… about with your website design now, and concentrate on driving traffic there.

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Posted by cathlawson | Filed Under Mistakes 

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