If You Use The Right Words You’ll Quadruple Your Profits
September 3, 2007
If you want to increase your business profits, you’ve got to use the right words in your marketing materials.
Whether you’re selling on the Internet, or offline, you use words to sell. But are you using the ones that have customers beating down your door? Or are you using words that will drive customers away?
It’s a sad fact that you could be losing hundreds of sales to a competitor, just because he has learned basic copywriting skills.
I’ll be the first to admit, I’ve poured good marketing money down the drain in the past. I’ve paid good money for Google Adwords only to lose sales because I was too lazy, to put together a landing page that would encourage visitors to buy. And I’ve wasted a fortune on direct mailings, because I was in too much of a rush to write a letter that would sell.
So, how do you know if you are using the wrong words? Well, for a start you’re probably not making enough sales. But there are other skills you’re probably lacking too, and they are ruining your chances of business success.
Ask yourself these questions:
Do you know which words you should use over and over again in your marketing materials and which ones you should avoid at all costs?
Do you know how to turn a feature into a benefit?
Do you know how to appeal to a readers emotions?
If you can’t answer yes to all three questions, don’t worry. Once you’ve learned basic copywriting skills your sales will skyrocket.
I highly recommend checking out Bad Ass Biker - Clayton Makepeace’s site to pick up a few copywriting secrets. He’s a master copywriter who has consistently earned over $1 million dollars a year from using words that sell. My personal favourite sections of his site are: Steal These Secrets and Double Your Profits in Twelve Months Or Less.
Check them out. A few hours of your time spent learning could quadruple your profits.
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4 Responses to “If You Use The Right Words You’ll Quadruple Your Profits”
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Cath,
These are really, really good points.
I found out several years ago that spending 2-3 days on a 5 paragraph sales letter can make you tens of thousands of pounds.
I can understand why, but all too often, writing a piece of copy for a web-site or a sales letter is seen as just another 10 or 15 minute chore.
But it isn’t. If you invest some time in the sites that you mention, and try and do a sales letter or landing page properly, you could really increase your wealth.
I made two of my former employers an awful lot of money. If your site had been around when I went into business several years ago, I may have invested some time learning how to run a business!
As it turns out, I was able to generate a huge amount of business for myself, but really should have spent more time learning how to run a business too!
Thanks to your site, I am getting better at it on my second attempt.
So if you’re good at running a business, don’t make the same mistake in reverse and miss out on getting your words proper.
It makes all the difference.
A minor 0.5% difference in response rates and conversions can make tens of thousands of pounds worth of difference.
I have spoken to dozens if not hundreds of small business people who say “I tried mailshots but they don’t work”.
It’s because they dashed them out like they would a letter to a supplier.
When you do it right, just watch the phone start to ring, the mailsack bulge in the morning, or as it is now, get dozens or hundreds of responses into your mailbox.
2 months ago I wrote a sales email for a client. Beforehand, they used to get no responses or a fraction 1% return.
My email got them 45%. I spent 2 days thinking about it. I had maybe several different approaches. Then when I first wrote it, I had several drafts and re-drafts of each sentence and individual word.
For our own business, I got 260 subscribers within 3 days out of 755 emails sent. All because I spent alot of time getting the words right.
You need a whole new section on this, but gathering email addresses in every aspect of your business is vital. If you can, get postal addresses too, and make sure you get first names but don’t worry as much about surnames (although they’re useful too if you plan to communicate by letter and post).
Guest post? I’d be honoured! I won’t hold anything back though (and shouldn’t).
[...] Do choose a blog topic you’re passionate about and if you’re not used to writing on a daily basis, you’ll also want to brush up on your writing skills. [...]