Is Your Name Letting You Down?

Is your lousy name losing you business? And could you become more popular just by changing your name to something better?

While it might not seem fair, your name can make the difference between “just getting by” and “getting ahead”. And there’s a few ways a name mistake can harm you.

Ambigious Names: You might think that the therapist who managed to buy the domain name www.therapist.com would be laughing all the way to the bank. But if you read the name carefully, you’ll notice that it also has a two word meaning which potential clients just wouldn’t find attractive at all.

And I’m sure the erection specialists in Mammoth truly believed that Mammoth Erection sounded good, when they first came up with a name for their business. I guess there are times when it pays to bounce your ideas off other people.

The XYZ Problem: If your name doesn’t come up in the right section of the alphabet, you could be losing customers. For example, if your blog name begins with VWXY or Z and your customers use a reader, chances are they may get round to reading you less often, or worse still, not at all.

Also, if you’re an author whose name comes in at the end of the alphabet, you may wind up with a crappy shelf position in the bookstore. So it may be worth visiting a few stores before you publish that bestseller, to see what names appear at eye level and choose an appropriate pseudonym.

Names That Don’t Convey The Right Image:
Does your name paint the picture you want people to see? Some folks change their names because the original just didn’t sound glamorous enough. Tom Cruise used to be Thomas Mapother IV; Marion Morrison switched to John Wayne and Demetria Guynes became Demi Moore.

Names People Can’t Say or Spell:
Word of mouth is important, no matter what business you’re in. But if your name is impossible to say or spell, how can people talk about you?

If you have a real tongue twister of a name, it may be time to simplify it. You could simply lob a bit off the end, like Jennifer Anastassakis who switched to Jennifer Aniston. Or you could cut out the beginning like Goldie Studlendegehawn, who became Goldie Hawn.

Does your name, or your business name cause you problems? Would you change it?

Posted on August 8, 2009 
Filed Under Misc | 44 Comments

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