How To Get 150,000 Web Page Views A Month

October 8, 2008


You need to get as many web page views as you can, if you have a blog or website. After all, more page views equals more sales opportunities, or more revenue from advertisers.

The number of web page views I get on this blog has been increasing steadily and it currently gets around 150,000 web page views a month. I haven’t done lots to market this blog and you could probably grow your blog or website far faster if you wanted to. And the good news is, it’s not difficult.


Why Are Web Page Views More Important Than Number Of Visitors?

Up until a few months ago, I believed that an increasing number of visitors to a blog or website was more important than anything. Then it occurred to me that anyone who turned up at my web site, decided it sucked and left without reading a single paragraph was counted as a visitor. So that wasn’t a particularly useful way of measuring the popularity or effectiveness of my blog.

But, if the average number of web page views was high - it meant folk were hanging around to read more. So there was a good chance they’d come back.

Do You Need Thousands Of Subscribers To Get Lots Of Web Page Views?

Recently, Monika at Writers Manifesto asked “Do You Really Care About Your RSS Feed?” And Hunter Nuttall commented that he didn’t understand how this blog could get so many page views, with seemingly few subscribers. Was I doing lots of search engine optimization, or did I get heaps of traffic from social networking?

The truth is, until a few months ago, I did very little SEO at all. I should have been doing much more, as it’s one of the best ways to get targeted traffic to your blog or website. Now that I’ve been using SEO, I’m gradually increasing the amount of search engine traffic I get. I’m also ranking on the first page of Google for some good keyphrases, thanks to some of the techniques I learned from SEO School.

And because I’m not particularly active in social networking (I’m banned from StumbleUpon) my posts only get voted when I’ve written something great, which makes it easier to know what type of posts readers will enjoy.

A huge amount of my traffic comes from repeat visitors. I can only assume that these folk either type my url into their web browser: www.cathlawson.com, as it’s fairly easy to remember, or they bookmark me, under good old fashioned favourites.

I do think some webmasters over-estimate the number of people who use an RSS reader. Lots of folk I know can’t differentiate between a blog page and a web page, so I doubt whether many non-bloggers know what an RSS feed reader is, let alone use one.

Posting Regularly Brings Visitors Back More Often

Like most other things, it’s a numbers game. If visitors to your blog or website know you update once or twice a day, they’re more likely to come back often. And this can make a huge difference to the number of web page views you get. For example, if you and I both have 1000 regular visitors and I update my site daily, I may have 7000 visitors a week, while you get only 2000.

You Won’t Get More Page Views If Your Blog Isn’t User Friendly

A few months ago, I took advice I’d read on other blogs and minimized the clutter I had on this site. Trouble is, some of that “clutter” was helping folk to find their way round. And the average number of web page views I would get per visitor decreased dramatically. In fact, things got so bad that I couldn’t even find articles I’d written - it became easier to Google them than search this site.

So, I read through the archives on Blogging Without A Blog and Problogger, to discover the best ways to improve the navigation on my blog. And as I added new things, the number of page views per visitor rocketed. Here’s how you can do the same:

Offer Related Reading: At the end of each article, I began to add links to a handful of related posts I’d written already. And I also linked keywords from posts I’d written to related articles on this site. This works well because folk who are interested in a particular subject will often want to find out more, so you get more web page views.

Most Popular Posts: I got a plug-in to showcase my most popular posts. This has been effective in helping get more web page views, as your visitors are curious about what other folk enjoyed. Trouble is, since I installed it, neither the most popular posts or number of visits has changed, so I’m on the lookout for a better plug-in.

Top 20 Posts: I chose the posts that I considered to be the 20 best pages on this blog and I update this regularly. These differ from the popular posts and I try to pick a mixture and change them often. Some posts are more popular with social networking sites, others get more comments and some are just more sticky than others, with fewer people leaving this blog after they’ve read them.

Tagging: You may have seen tag clouds on other blogs. They’re small sections with a jumble of different words and phrases that vary in size. Readers can click on topics of interest and view all the pages that are tagged with that word or phrase. If you add interesting tags to your articles, you’ll get more web page views.

Writing For Everyone:
I try my best to write a mixture of posts, for the different types of readers who come to my site. It’s all too easy to write articles that appeal mostly to members of your commenting community. The trouble is, they are likely to be a minute fraction of the visitors you get to your website. Also, many of them visit on a daily basis, so you’re less likely to get more page views from them.

Keep a careful eye on your website statistics. You’ll notice what type of pages, attract folk who visit after typing a keyphrase into a search engine and which post they choose to read after that. You’ll get used to writing the type of topics that attract commenters. And you’ll get used to the types of posts social networkers like.

Don’t Overlook The Benefits Of Social Networking

I’d be the first to admit that most people from social networking sites don’t hang round for long. And many will never return to your blog again. But because the number of visitors who visit your blog can be huge, if you are heavily Stumbled or Dugg, bringing back a small percentage of those readers can make a significant difference.

Plus, these are the people who will often tell their friends about something your wrote. If you have a good search on forums, MySpace and Facebook, you may be surprised at the number of people who are telling friends about your website.

There is another benefit to social networking traffic too. Most social networking sites are searchable. For example - if you receive a lot of votes on StumbleUpon for your post and it has been tagged with “business”, then anyone looking for blogs or sites on business is liable to come across your article first.

Don’t Forget The Importance Of Search Engine Optimization

Getting lots of web page views is only half the battle. If they’re not looking for what you’re offering, it’s a bit like inviting mormons to a beer festival. Good search engine optimization will bring visitors to your blog or website, who want to buy what you are selling. If you don’t understand Search Engine Optimization, check out SEO School..

Would you like to increase the number of web page views you get? Kathy of Virtual Impax is running an excellent 8 Week Power Blog launch course, to help you grow a successful blog.

Related Reading

Increase Your Blog Traffic In 30 Minutes
The Worst Websites Can Make Money
Web Site Marketing: What Stealing Taught Me
Website Optimization: Do You Suck At It?

Image Credit: LaserGuided

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Comments

49 Responses to “How To Get 150,000 Web Page Views A Month”

  1. Wendi Kelly-Life's Little Inspirations on October 8th, 2008 10:35 pm

    This was a very helpful Post Cath, I really appreciate the information being presented in an easy way. Thanks. I have to admit to being one of those people who has tried to find things to read on your site and gotten lost. I’m glad you are putting up more ways for me to read more.

    Wendi Kelly-Life’s Little Inspirations’s last blog post..My Dog Missed the Memo

  2. Vered - MomGrind on October 8th, 2008 10:38 pm

    Brilliant post and another brilliant title!

    Stumbled. :)
    Vered - MomGrind’s last blog post..Am I The Only One Who Thinks This Is Weird?

  3. cathlawson on October 8th, 2008 10:42 pm

    Hi Wendi - Thanks. I’m still working on it. If I was getting lost, there was no hope for the rest of you.

    Hi Vered - thank you. I’m wondering why you’ve switched off your comments section though? I was going to write a post telling everyone to send you an extremely long comment in your email, so you’d switch it back on.

  4. Marelisa on October 8th, 2008 11:24 pm

    Hi Cath: I have a confession to make: today’s post is the first time I’ve added tags to a post. Unbelievable, right? Now I have to go back and add tags to my other posts. Once I’ve done that I think I’m going to add a widget with a tag cloud. And I agree with Vered that it’s a great post and title :- )

    Marelisa’s last blog post..Three Incredibly Effective Creativity Techniques

  5. Marelisa on October 8th, 2008 11:27 pm

    Oh, and another thing, I agree with you that the number of subscribers doesn’t tell the whole story. I think a lot of people are “subscribed” to my blog in that they’ve bookmarked it and keep coming back, but they haven’t added it as an RSS feed.

    Marelisa’s last blog post..Three Incredibly Effective Creativity Techniques

  6. Hunter Nuttall on October 8th, 2008 11:32 pm

    Cath, wow, you’ve sure got a lot of good tips here!

    Here’s why I thought your pageviews seemed really really high. I thought you had said you had over 200,000 a month. Maybe I’m remembering wrong, or maybe it’s just that it varies from month to month. Anyway, I figured that’s about half of what Tina Su gets. You have half her pageviews, but I don’t think you have half her subscribers (she has 9,000, so half would be 4,500).

    Subscribers are not directly related to pageviews (apparently many subscribers never click through). But I was assuming that different metrics tend to be correlated. I guess maybe they’re not! There are certainly a lot of factors to consider.

    Regarding Vered’s comments, I’m interested to see how that turns out. She gets a ton of comments, and I’m sure it takes a lot of time to reply to them all. Receiving comments is great, but answering them takes time away from writing new posts.

    Hunter Nuttall’s last blog post..MBTI Trial Week 1: Extraversion

  7. cathlawson on October 8th, 2008 11:48 pm

    Hi Mare - thank you. You’re not far behind me. I’ve been trying to tag old posts for the past few weeks. It took a while for it to click with me what tagging was about.

    That’s interesting that you also get a lot of repeats via bookmarking. I’m guessing a lot of folk do. You know - I blogged about 7 months at this domain before I added an RSS feed.

    Hi Hunter - thanks. It may sound silly - but until a little while ago - the importance of page views didn’t strike me at all. Really, I suppose a lot of it’s common sense stuff.

    I’m not at the 200,000 mark yet but it would be nice. I’m guessing that it depends a lot on who your readers are. Aside from commenters, I’m guessing very few of my readers are bloggers.

    A lot of folk who have just started blogging will be hanging out at the make money online blogs, instead of the business ones.

    But it also sounds like folk visiting personal development sites are bloggers. I wonder why that is? Maybe it’s the Steve Pavlina effect?

    Responding to commenters is time consuming. I would feel isolated if I switched off comments though, as I’ve built up good relationships with folk that visit here. I don’t think it would be a good move for you either. You’re just getting used to working at home - and introverts get lonely too.

  8. Jim Gaudet on October 8th, 2008 11:57 pm

    Very good post Cath, thanks. Great info.

    Jim Gaudet’s last blog post..Why are you here?

  9. Jim Gaudet on October 8th, 2008 11:58 pm

    Oh yeah, this has been Stumbled… They haven’t banned me yet,

    Jim Gaudet’s last blog post..Why are you here?

  10. cathlawson on October 9th, 2008 12:08 am

    Hi Jim - thanks. You getting banned from Digg was a bit of a bugger. Never mind - there’s plenty more social networks.

  11. Avani-Mehta on October 9th, 2008 12:21 am

    Hi Cath,

    This post is quite informative. I plan to add tags but it is still in to do list. I usually look out for the next/previous post links. If I like the blog, that’s the easiest way to read all posts.

    You use tags but don’t display them?

    Avani-Mehta’s last blog post..Saying No - And Feeling Good About It

  12. Davina on October 9th, 2008 12:25 am

    Hi Cath. Another good one! I’m trying to Stumble and Digg but not working. Will keep trying.

    I’ve wondered about the whole RSS reader thing. I wonder if it would be a good idea to ask people to “subscribe” via email to receive future posts? Just set up a separate email acct for this. This might be a stupid question/idea but nevertheless it’s in my brain. I still haven’t found my around all these options yet. And I suspect that my options will open up after moving to a self-hosted site.

    I’ve been tagging from the beginning but didn’t like the look of the tag cloud; it was too cluttered-looking.

    Davina’s last blog post..Thanks, It Means The World To Me

  13. cathlawson on October 9th, 2008 12:31 am

    Hi Avani - thanks. I plan to add a tag cloud when I’ve finished tagging all my posts. But I have 466 in total so it’s taking forever.

    I often use next and previous post links too. I like how Barbara Swafford and Liz Strauss have “keep looking” at the bottom of their posts - it really does encourage you to keep searching through their posts.

    Hi Davina - thank you. I’ve noticed a few folk asking readers to suscribe via email. And some folk ask people to do both - that can only be to inflate their numbers.

    Anything is worth a try to see how it goes. I wouldn’t subscribe by email though - as subscribing to too many things is what got me in a real mess with my aol account to begin with. But maybe some people would prefer to do the email subscription thing.

  14. Dr. Nicole Sundene on October 9th, 2008 1:45 am

    Hi Cath, this is the basic formula that I have been using and it works really well. I also wonder where these other 75% come from! I find it interesting that on a day that I post I get about six times the amount of page views than I have subscribers. My guess is that they have bookmarked my page and are checking it for new content. I really don’t have much else of an explanation. I know when something hits the front page of digg or becomes popular on stumble that it accounts for a lot of traffic, but this is still pretty random.

    Banned from stumbleupon? Oh my gosh how did that happen?

    Dr. Nicole Sundene’s last blog post..21 Free Preventative Medicine Habits!

  15. Erica Douglass on October 9th, 2008 1:49 am

    Great post. Just found you via Jamie Harrop. It seems we are going along similar paths — my blog (similar topic, as well) crested 100K uniques last month and I finally hit 1000 subscribers. (Shew!)

    I have found the one thing that increased my pageviews significantly was adding a “recommended reading” at the bottom. So many people do this automatically instead of manually…I wonder why, when automatic links aren’t as good and manual adding only takes <10 minutes. It seems I’m generating 20-30% more pageviews a month with the manual links at the bottom.

    -Erica

    Erica Douglass’s last blog post..The Best Way to Invest Your Money During An Economic Downturn

  16. Nick P on October 9th, 2008 1:59 am

    Dont underestimate the number of non blog owners that use RSS - I dont have a blog but I certainly share decent posts with my friends via Google Reader - in fact the majority of people I know use RSS over favourites and I’m a 40 something…..

    “mormons to a beer festival”…..love it!

  17. Lance on October 9th, 2008 2:25 am

    This is great info Cath! Reminds me that there is much I need to learn yet. And…you’ve got a great title for this post - I love it! That’s a natural attractor!!

    Lance’s last blog post..Regrets

  18. Evelyn Lim on October 9th, 2008 2:45 am

    Are page views really that important? I’ve always had the impression that this is another statistic that is not very reliable. Still, I’d agree that it is important to retain visitor time on our blog and having more interesting links right up front helps for easy navigation. Thanks for sharing your various tips!

    Evelyn Lim’s last blog post..What Enneagram Profile Type Am I?

  19. Jim Gaudet on October 9th, 2008 3:30 am

    By the way, a lot of users are moving over to Mixx.com from Digg.com.

    To be honest, the conversations are much better. If we all go there, then the traffic will get better. It is new.

    Jim Gaudet’s last blog post..Why are you here?

  20. Jamie Harrop on October 9th, 2008 8:24 am

    Excellent post, Cath.

    I’d be very curious to know what your average page views per visit is.

    It’s something I plan to write about soon, but I’m interested to know how many visitors from search engines actually subscribe or come back to your blog. I haven’t measured it carefully, but it tends to be quite low for me which means that 60% of my traffic (that’s from search engines) is quite low quality in the long term.

    Jamie

    Jamie Harrop’s last blog post..Perth to Paradise - Support Young Jack!

  21. infoaddicts on October 9th, 2008 9:11 am

    Hi Cath,
    You have wrote some excellent advice, unfortunately at the moment writing more than one post per week is all that I can do. So my traffic is very slowly, but rising.
    I would love more web page views and readers.
    After nearly 2 years of blogging, believe it or not I have just started practicing SEO, two books I would highly recommend are the SEO book you mention and also SEO School which is also very good, the author is a right laugh.
    Regards
    Jeff

    infoaddicts’s last blog post..How to Use the Windows Recycle Bin to Your Advantage

  22. infoaddicts on October 9th, 2008 9:13 am

    Sorry, about the other text I copied and pasted your text and forget to delete it, duh.
    Regards
    Jeff.

    infoaddicts’s last blog post..How to Use the Windows Recycle Bin to Your Advantage

  23. cathlawson on October 9th, 2008 9:34 am

    Hi Dr Nicole - It sounds like your traffic patterns are similar to mine. I do think folk must be using bookmarks.

    The SU ban was because I posted about the folk who stalk people and thumb down their posts. Then a commenter revealed the fact that they were blackhat SEO’ers and they didn’t like being exposed.

    So, they used a bot to vote up my posts - told everyone on their friends list that I’d done it myself, so they voted me down. And SU banned me - even though I would not even know how to use a bot.

    Hi Erica - Thank you for finding me. I’ve just been checking out your blog - it’s awesome. You got a brilliant price for your business and you’re still only in your twenties, which is fab. We were just discussing young entrepreneurs on here a couple of days ago.

    Like you - I add the related posts manually. It’s far more interesting that way.

    Hi Nick - it sounds like the over 40’s in Australia are more advanced than my friends in the UK. I guess once more folk start getting GMail and exploring - they’ll discover all the great additional tools.

    Hi Lance - thanks. Really so many folks have written how to get X number of subscriber posts - I just took what they said for the title and changed it to web pages.

    Hi Evelyn - to be honest, it was a stat that I didn’t take an awful lot of notice of. Then I noticed that many of the ad companies charge so much per 1000 page views, as opposed to so much per visitor. So I guess it is more important to advertisers.

    Hi Jim - I might join you at Mixx - I can’t get into Digg. As you say - it really lacks a huge conversational element.

    Hi Jamie - that’s a good question. I don’t monitor the numbers that carefully and they do vary on a day to day basis. But it’s usually at least five and sometimes a lot more. It would be interesting to compare long posts against short posts too I guess and see if that sways the numbers.

    Maybe you can increase it by adding related posts. It doesn’t take long at the end of each post and you have some great post titles, so people will read.

    Hi Jeff - now worries. I’m betting what you’ve done has gone in Askimet so I’ll fish it out.

  24. cathlawson on October 9th, 2008 9:41 am

    Hi Jeff - I am in shock - you have a gadget blog and you haven’t been using SEO. You’ve been leaving a lot of money on the table.

    I love SEO book too. The other book you mentioned is Naomi’s from Itty Biz. I feel really bad about it - but I haven’t got round to reading her book yet. I really want to (I could plug it on here if I did).

    And I’ve heard great things about it. I do read her blog when I get time and she’s a really entertaining and amazingly funny writer. Apparently the second edition she’s just brought out is even better than the first.

  25. infoaddicts on October 9th, 2008 9:52 am

    Hi Cath,
    SEO is something I knew very little about, and have never had the time to do.
    As you know Naomi is hilarious, a little vulgar at times but still very funny.
    Regards
    Jeff.

    infoaddicts’s last blog post..How to Use the Windows Recycle Bin to Your Advantage

  26. cathlawson on October 9th, 2008 10:51 am

    Hi Jeff - I guess the time factor is one of those things that gets in the way of learning isn’t it.

    She is funny - she swears so much that I thought she was from Australia at first.

  27. Natural on October 9th, 2008 11:11 am

    Hey Cath

    I have yet to look up my page views, but now you have me curious. since i changed my theme a few of the plugins i had, like my related links did not work, but that’s one i would like to have again. not today, but by the weekend, i’m going to take one peek at my page views.

    thanks for the link to the download, will check it out.

    Natural’s last blog post..How to Cope with Chronic Complainers

  28. John Hoff - eVentureBiz on October 9th, 2008 1:01 pm

    Hi Cath. Wow, great post. My major hang up is not being able to write more posts per week. Including this week, the last 2 weeks I’ve only managed to get 1 post done each week. Before that, only 2.

    I just have so much going on that unless you’re a full time blogger, it’s hard to keep up the 7 to 14 posts per week. But you’re right, the more you write, the more often people will visit.

    I have a question. I signed up for Aaron Wall’s eBook affiliate program and could never find the picture of the eBook to display. How did you get it to show? All I ever get is a text link.

  29. cathlawson on October 9th, 2008 1:39 pm

    Hi Valerie - You’re welcome. That’s the trouble when you change themes - some of the things you had installed before don’t work.

    Do check out Kathy’s analysis - it really is excellent.

    Hi John - Thank you. You often write extremely detailed and time consuming posts. Maybe you can break them up a bit more, so you can post them over several days?

    Do you have a widget enabled blog? I just copied and pasted the code into a text widget and it worked fine.

  30. chris on October 9th, 2008 2:38 pm

    My problem is that I’m lazy…This is a great post that have great suggestions…I really do know what it will take to make my blog receive more traffic but again, I just don’t do it…What I need is a blog assistant who will do all the networking and SEOing while I concentrate on the content.

    chris’s last blog post..Lovers Without Borders

  31. One Great Resource for Boosting Blog Traffic | A Few Strong Words... on October 9th, 2008 2:47 pm

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  32. cathlawson on October 9th, 2008 4:17 pm

    Hi Chris - LOL - I think we’d all love one of those assistants. Trouble is, with on the page SEO, if you’re writing the article yourself, it’s kind of difficult without learning it. It’s not too hard to learn really.

  33. Kathy @ virtual Impax on October 9th, 2008 4:49 pm

    Cath -

    Great post and as you can PLAINLY see, you’ve struck a real topic of interest with your readers!

    Face it - we all want to be YOU when our blogs grow up!

    By the way, I keep up to date with your blog via an RSS feed using iGoogle.

    Kathy @ virtual Impax’s last blog post..Beating the Baby Blog Blues

  34. cathlawson on October 9th, 2008 5:18 pm

    Hi Kathy - thank you. I think a lot of your clients will improve their blogs with your 8 week course - it will definitely get them on the right track and encourage them to stick at it.

  35. John Hoff - eVentureBiz on October 9th, 2008 11:15 pm

    @ Cath - LOL, I already do that (split up the posts) hehehe. But yes, I’ve been trying to think how to chop them up better. The problem I have is getting my complete point across with an example or two in just a few short paragraphs.

    About the widget, yes I did that - I dunno, maybe I’ll try again sometime and if I can’t get it I’ll send you a message.

  36. cathlawson on October 9th, 2008 11:20 pm

    Hi John - I must admit - I struggle with that sometimes. I guess you’ve just got to leave it a couple of days then edit ruthlessly.

    I wonder why your widget isn’t working. If you’re struggling send me a message and I’ll send you the code I’m using. It seems like Aaron recently added some more up to date ads, so maybe you’ve got an old one?

  37. Valerie on October 11th, 2008 9:44 pm

    Hi Cath, I think I’ll try a few of your suggestions - Related Reading and Popular Posts. For my site, I think you’re right about RSS. Most of my friends don’t know what it is. When I tell them they can subscribe to the blog with the RSS feeder, the say “the what?” Then I have to try to explain it.

    As usual, great info, especially for newbies.

    Valerie’s last blog post..Sending Momma for an Alzheimer’s Assessment

  38. Thanks For Reading With Your Mouth Shut | Catherine Lawson on October 12th, 2008 2:15 pm

    [...] How To Get 150,000 Web Page Views A Month [...]

  39. Ari Herzog on October 12th, 2008 8:02 pm

    On a side note, I wonder how many people who posted a comment above will receive an email notification of my comment.

    Ari Herzog’s last blog post..How I Moved From Blogger to Wordpress

  40. Jim Gaudet on October 13th, 2008 3:54 am

    @Ari, I did… I always read the comments…

    Jim Gaudet’s last blog post..The Secret - Do you believe?

  41. cathlawson on October 13th, 2008 4:07 pm

    Hi Valerie - you’re welcome. Related reading links make a heap of difference.

    Hi Ari - are you saying you receive an email notification every time there is an update on a thread? I never knew people could receive email notifications on here - I find them a nuisance. I’ll look into it.

    Hi Jim - how are you getting that then - did you subscribe to emails or something?

  42. Jim Gaudet on October 13th, 2008 4:14 pm

    @Cath - When I first enter a comment I have the option to subscribe via email, right next to the CommentLuv.

    This allows me to keep up to date on the comments.. I do not comment unless I expect to respond, so I do not think it is a nuisance.

    I am subscribed via Google Reader and this lets me know when you create a new post, then if I comment, I subscribe to the comments via email.

    Hope that helps,

    Jim Gaudet’s last blog post..The Secret - Do you believe?

  43. cathlawson on October 13th, 2008 5:04 pm
    Hi Jim - thanks. I was worried that folk were getting those emails sent automatically.
  44. Barbara Swafford on October 15th, 2008 2:44 am

    Hi Catherine - I totally agree we need to give our readers more than the current post to read. Adding related, popular or recent posts is a great aid to get people to stick around.

    Thanks for the mention. I hope what you found in my archives helped.

    Barbara Swafford’s last blog post..NBOTW - Musings From A Father

  45. cathlawson on October 15th, 2008 10:24 am

    Hi Barbara - You’re welcome. They certainly did help thanks. You had a few great posts in a row for blog improvement and I didn’t get round to doing them straight away. But I managed to go back and find them later. And I’ve still got more to add, like the tag clouds.

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  48. Karthi on January 2nd, 2009 6:12 am

    Thanks a lot. Really the information useful to all of them.

    Karthi’s last blog post..1000 Java Tips EBook Free Download

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