About Me

Hi, I’m Catherine Lawson - thank you for finding me. If you’ve met me before, you may also know me as Catherine Noble, or Catherine McManus.

I first began this blog in the Spring of 2007 to share my years of business successes and mistakes. I wanted to help and advise people like you on how to build a business. But back then, I still believed that the only way to build a business was to work 80 plus hours a week. And if you hadn’t died of exhaustion a few years later, you’d sell it and maybe have a bit of a life, before you moved onto something else.

But as this blog as grown, so have I. And through interaction with my readers and my own experiences, I’ve realised that this isn’t the type of business for everyone - me included. So I hope to help and encourage you to build the type of business and lifestyle that’s right for you.

And there’s far more opportunities out there than ever before. The Internet has made it far easier to outsource almost any business task you can think of. And new technology has enabled businesses to automate a large part of their systems.

Also, marketing is changing rapidly. Many of the old ways of finding and keeping customers just aren’t working any more. People are just not prepared to be interrupted by marketing messages anymore. And this is good news for those of us who want embrace the new ways of marketing and interact with our customers instead of bombarding them with unwanted information.

If you’d like to hang round and discover how you can build the business and lifestyle that you want, click here to subscribe in a reader - it’s completely free.

And if you don’t already have a reader - it’s just a simple tool that you can use to keep track of your favourite blog based websites. You can get one here Google Reader and it’s also free.

Thanks for dropping by and I hope you’ll come back soon.

Cath

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