Achieve Business Success By Being …..

December 10, 2008


To achieve business success, it’s good to be bold, creative, confident and self motivated. But these attributes alone, can’t guarantee business success - there’s one more thing you need.


You Need To Be Useful. Forget doing what you think will bring you the most money, or fame and concentrate on providing something that will be amazingly useful to a particular group of people.

That means starting with your potential customers in mind. What problems do they have and what do they want and need most?

Concentrating on being useful doesn’t mean ignoring your own passions either. It’s far easier to be useful, if you love what you’re doing. And there’s almost always more than one way to serve your customers needs and still achieve business success.

If you’re not sure whether you’ve found a useful solution to people’s problems, ask yourself these questions:

  • Does the problem exist? How Do You Know? Have You Done Any Research?

  • Are there other products available that provide a solution to this problem? If so, what makes yours better?

  • What benefits will the customer receive when they use your product or service?

  • Can you produce a product, or service that is within the budget of your target market? Think about this carefully.

    Say your target market is low to medium income families, the benefit of your product is that it will save them thirty minutes a week. If the product is expensive to produce and you’ll need to charge $10,000 for it, they’re probably not going to find it useful. And your business is not going to be a success.


If you’re struggling to answer the questions yourself, ask people but make sure you ask folk who you can trust to give you honest feedback. Your business success depends on it.

PS: Some of you know Michael Martine, over at Remarkablogger. Well, he has had a really nasty car accident. When you see the pic, he’s lucky to be alive. Trouble is, he really can’t afford to replace the car. So he’s holding a free webinar on Friday - but donations are welcome.

If you want some great blogging advice, the webinar is a brilliant opportunity. You can read about it here and also see the crash scene pic. When you see it, you’ll realise how lucky he has been.

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Don’t Write An Ebook Until You’ve Read This

November 30, 2008


If you’re planning to write an ebook, there’s something you should know before you begin. Otherwise, you may never finish your ebook and something that could have made you a decent amount of cash, will remain in your head, instead of in an ebook.

You see, I’ve written short information products in the past, but not a full length ebook. And I had an ebook inside me that was screaming to get out, so as I’d already reviewed the 7 Day Ebook, I decided to use it to help me write my own ebook.

Now, I just want to point out that I’m not attempting to write an ebook in 7 days. I’m sure it’s possible, if you want to work on your ebook full-time but I have too many things on the go and not enough hours to get them done. So I just want to write an ebook as quickly as possible, in the limited time I have.

And the 7 Day Ebook is a great guide but there’s one piece of advice in there that caused me to hit a huge stumbling block. You see, the 7 Day Ebook advises you to write the sales page, before you even begin your book. It says that doing this will get you excited and enthusiastic about writing the actual ebook.

It’s a big fat lie. If you’re like me and you suck at copywriting, it’s more likely to leave you feeling incompetent, drained and totally pissed off. The technique just doesn’t work, unless you’re a brilliant copywriter, who writes that kind of stuff on a regular basis.

Well, I don’t write sales copy often. And when I do, I have to keep a copywriting book open beside me. There’s heaps of great copywriting books available but I use Steal These Secrets the most. It’s not the cheapest option but it’s good. And I prefer using something that I can access on my computer, rather than having to leaf through a huge book to find what I need.

But a sales page isn’t something you can bang together in 30 minutes - and you shouldn’t try, if you want to make sales. And if you struggle with copywriting, as much as I do, you’d be far better off writing a rough version of your sales page, before writing your ebook. You can go back and write the sales page properly when you’ve finished the ebook, so you can give it the attention it deserves.

Aside from that one small point, I’m still finding the 7 Day Ebook really useful and I’m getting on far faster than I would have done without it. But you do need to realise that you will only complete your ebook in 7 Days, if you’re working at it flat out.

Have you written an ebook before? Do you have any great advice to share? Or have you considered writing an ebook? What’s stopping you from getting started?

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Does Your Business Really Understand People?

November 21, 2008


How well does your business understand people?

If your business is going to be a success, it’s important that you understand your potential customers. Because, if you don’t know what people want to begin with, it’s impossible to give it to them.

Motrin Didn’t Understand People

Unless you’ve had no Internet access recently, you probably heard about Motrin’s marketing disaster. They released a viral video on YouTube, claiming to understand the pain of new mothers. But the video showed that they understand bugger all about them.

More than 100 people blogged about the Motrin marketing fiasco and the news shot round the social networking sites like a mosquito on coke.

This would have been great for Motrin if folk had been spreading good news about them. But, almost everyone who’d ever had a baby was totally pissed off with the company’s marketing cock up. And within a few hours, Motrin had taken their website down. It’s now back up and there’s an impersonal apology for their marketing video, on the front page of their site.


Motrin Screwed Up Because They Tried To Find A Problem, Not A Solution

In the Secret Business Success Formula, I mentioned finding new customers for a product you already have. And I guess that’s what Motrin tried to do.

Trouble is, they didn’t find a group of customers who had a problem one of their products could solve. They focused on a large group of customers - new mothers. Then they brainstormed what problems they might have, that their painkiller could solve and came up with a totally ridiculous, non-existent one. How stupid is that?

So How Can Your Business Understand What People Want?

Guessing really isn’t enough to understand what people want. If you’re planning to market your business to a particular group of people, you need to understand what their problems are, so you can provide what they need.

If you don’t try to understand what people really want, at the very least, you could lose a whole heap of money. And if you get into the type of situation Motrin did, it could cripple your small business.

Research Helps Us To Really Understand People


Research is so easy, now we have the Internet. There’s no need to stand out in the street, with a clipboard, freezing your ass off. Talk to people you know and ask questions, browse message boards, read magazines. The world is full of problems, so you won’t have to look far to find out what people want.

You don’t have to be a big company to do affordable research. Inexpensive products like Simple Market Research are an affordable way for you to discover what folk want to buy. They also show you which online niches are the most profitable and what profit margins you can expect from different products.

Don’t be like Motrin. Make sure you understand people, if you expect them to buy what you are selling.




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How To Start A Business Without Getting Scammed

November 11, 2008


There’s plenty of folk online who’ll teach you how to start a business. Trouble is for every legitimate guy who wants to show you how to start a business the right way, there’s a hundred others waiting to fleece you for every penny you’ve got.

So How Can You Learn How To Start A Business Without Getting Scammed?

Nobody knows how to start a business instinctively. You’ve got to learn from somewhere and if you’re serious about achieving business success, you’ll never stop learning. But you need to make sure you’ve got the right teachers. Otherwise, you’ll waste time and money that you can’t afford to lose.

Now, you’d expect that folk who teach others how to start a business would have done it themselves right? Trouble is, many of them haven’t. So why on earth would they want to show others how to start a business?

It’s One Of The Easiest Things To Sell To Anyone

  • The easiest things in the world to sell are: sex, diet and money. It’s not a trend - it’s always been that way.

  • Lots of folk want to start a business because they want to make money. That’s where the scammers come in.


  • The Illiterate Marketing Guru Who Sucks At Marketing

    I’m always keen to improve my business knowledge. So, a couple of years ago, I downloaded a free chapter of a new marketing ebook. It had a great title, the sales page was expertly written and the “marketing guru” who wrote the book, claimed to have discovered a brilliant new Internet marketing concept.

    • The first chapter of the book sucked. A free dose of herpes would have given most folk more incentive to buy.

    • He’d obviously paid an experienced copywriter to write his sales page. But the marketing emails he bombarded me with, appeared to have been written by an illiterate smurf.

    • He sold his expensive course first - I don’t remember the exact cost but it was thousands, not hundreds. When it didn’t sell well, he converted it into a cheap ebook and said the course had sold out. Yeah right - and I can stand on my head and kiss my own butt at the same time

    • I did a bit of research and discovered that he’d never sold anything, aside from showing other folk how to start a business and make money. And he hadn’t even had a job in sales or marketing.

    But He Must Have Learned While He Earned - So You Could Benefit From That Right?

    Well, not really. And he’s certainly not going to teach you how he made money himself - here’s why:

    He had a huge list to market to and his joint venture partners also have huge lists. Even marketing that sucks still works to a point. So if his conversion rate was low, he could still make money, as he was marketing to huge numbers.


    Couldn’t That Work For Your Business Too?

    • You probably don’t want to start a business showing other people how to make money, so your conversion rates will be even lower if you follow his tips.

    • You don’t have his huge list. So if you’re using his sucky marketing techniques on a small number of people, your results are going to be terrible.

    • But If You’re New To Business - How Can You Spot These Scammers?

    • Check their “about page”. Do they have any past achievements, or experience that would qualify them to teach you how to start a business? Or, is their “about page” a bit vague?

    • Sign up to their mailing list. Do their emails make you want to trust them? Do they make you want to buy? If not, whatever they’re offering isn’t going to be much use to you.


    • Don’t just read the glowing testimonials. Go to the websites of the folk giving the testimonials. If it’s a scam, chances are you’ll see the same old faces giving each other testimonials.

      And if you sign up to their newsletters too, you’ll probably notice the same folk are also promoting each other’s stuff.

      If you’re hoping to start an online business, you might want to check out the online business course, by Naomi Dunford. She shows you six different ways that she’s made money on the Internet in the last year. Amd she’s not promising to make you a millionaire by next week.

      But she’s so confident that she can help you to make money online, she guarantees to give one on one tuition, if you’re struggling to grasp the course. Oh - and her course doesn’t cost thousands. In fact, the first two thousand people to sign up to her Online Business School will receive a 50% discount.


    • Subscribe to this blog in a feed reader and learn how to start a business without getting scammed.


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