47 Brilliant Blog Marketing Resources

September 7, 2008

Blog marketing is essential, if you want to drive swarms of traffic to your blog. And if you’re struggling to put a good blog marketing campaign together, check out these 47 great resources and start getting more blog traffic today.

Brilliant Blog Marketing Resources 1 to 16

Because You Can’t Build A Blog And Just Expect Folk To Come

Blog Marketing SEO: If You Don’t Write With Keywords Will It Hurt Your Blog?
There’s a common misconception that using SEO on your blog will harm your writing. Trouble is, if you don’t do so, your content may not be found. Lorelle explains how to get more blog traffic from search engines and shows that writing with keywords isn’t marketing magic, it’s common sense.

Free Viral Marketing Ebook: Amazing free ebook that shows you how to get swarms of blog traffic using viral marketing. This is a must read.

8 Useful Tips For Building Your Mommy Blog Into A Business: Vered of Momgrind shares some great tips and marketing ideas for those who run a mommy blog.

The Mentos & Diet Coke Experiment:
In this awesome video, Steve Spangler shows how his Mentos and Diet coke experiment turned into a YouTube sensation and how he leveraged it for his own marketing purposes.

Self Starters Weekly Tips Discussion Forum - A great forum which helps you learn the difference between blogs and websites that cost you money and websites that make you money. There’s so brilliant marketing advice here.

Blog Marketing: Top Article Directory List:
If you want to use article marketing to drive traffic to your website or blog, check out this excellent list and make sure you’re submitting your work to the best directories.

Are You Making One Of These 6 Marketing Mistakes?
Avoid the marketing mistakes that will waste your time and money.

How To Build A High Traffic Website Or Blog: Steve Pavlina gets more blog traffic in a day than many people get in a year. And he shares how he does it in this excellent blog marketing article.

Social Networking: 10 Reasons Why Twitter Folk Unfriend You
- Social networking should be an important part of your blog marketing strategy. But lots of folk get it wrong and Liz Strauss explains how to avoid this.

Understanding The Difference Between Sales And Marketing:
Many new bloggers and webmasters come unstuck because they don’t understand the difference between sales and marketing. Don’t let that happen to you - check out this excellent explanation.

How To Get Noticed:
Standing out among the millions of websites and blog can be a challenge. Jeremiah Owyang shares some great advice to help you get noticed online and drive more traffic to your blog.

How I’ve Made Thousands of Dollars From Blog Marketing With Free Reports:
Josh Spaulding is an expert at blog marketing. Check out his detailed article on marketing your blog or website using free reports.

Is A Blog The Best Marketing Tool For Your Business? Kathy at Virtual Impax shows you how to decide whether a blog is the best marketing tool for your business.

Internet Marketing For Writers:
Excellent video discussing the best ways to promote your writing online.

The Insane Guide To Rapid Blog Growth:
Jonathan Fields explains why insanity might be your best weapon when it comes to marketing your blog.

Blog Marketing Resources 16-32

No Money For Marketing Your Blog - No Problem

Piggyback Marketing On A Zero Budget:
Are you struggling to raise enough cash to market your blog effectively? Don’t worry, you can piggyback on the marketing efforts of others.

8 Mistakes Bloggers Make While Using Twitter:
Twitter is a great networking site and it can really help your blog marketing strategy, if you use it properly. Just make sure you’re not making these crucial mistakes.

Blog Marketing With SEO Book: Learning some basic search optimization skills, at the very least, is essential if you want customers to drive traffic to your blog. IMHO, SEO book is the best resource on the market for learning search engine optimization.

Marketing Tips Learned From The 8 Day Mystery Challenge:
Bobette Kyle shares some great marketing tips she discovered, whilst watching Court TV’s 8 Day Mystery challenge.

Sex Shop Marketing: Learn marketing mistakes to avoid, from Naomi’s observations of her local sex shop.

Marketing Sherpa’s Viral Marketing Hall of Fame 2008:
If you’re interested in learning about viral marketing to grab more blog traffic, you may want to take a look at these 10 successful viral marketing campaigns of 2008.

John Chow on Affiliate Marketing: A video interview with John Chow on Affiliate Marketing and how to treat “Super Affiliates”.

35 Powerful Ways To Get Noticed:
If you want to start a successful marketing campaign to drive traffic your blog, or website, or establish yourself as an expert, you need to get yourself noticed.

Famous Marketing Blunders: If you’re hoping to attract blog traffic from countries other than your own, you may want to check out some of these marketing blunders first. For example, Electrolux used the following tagline in an American campaign: “Nothing Sucks Like An Electrolux”.

6 Ways To Get More Involved In The Blog Marketing Community: Mitch Joel explains that you need to get involved in the marketing community, if you want to get more blog traffic, to help you grow your business.

4 Ways To Market Your Business Online: If you’re new to online marketing, Susan Hauser shows you how to get started and get traffic to your website or blog.

Internet Marketing: Are You Forgetting Something?
More blog traffic isn’t always the answer. Don’t overlook these people when putting together your marketing plan - it will save you a lot of time and money.

Free Market Research For Your Home Based Business: Before you can begin marketing your blog or website, a lot of research is needed, or you won’t know how to reach your market and you could wind up attracting the wrong traffic to your blog. Spare yourself a lot of time and money by checking out these free research resources.

Creative Brainstorming Techniques: Looking for innovative ways to market your website or blog? Why not try out these creative brainstorming techniques, to help you get more blog traffic than you can handle.

An Interview With MySpace Marketing Expert:
Want to get as much blog traffic as MySpace? Check out this interesting audio interview with Steve Isner - MySpace’s marketing expert.

Using Viral Video In Small Business Marketing: If you’re interested in using viral video to get more blog traffic, this podcast at Duct Tape Marketing is a must.

10K PPC Experiment: If you want to try using a pay per click marketing campaign, to drive traffic to your blog or website, check out Shoemoney’s awesome advice.

Brilliant Blog Marketing Resources 33-47

Blog Article Marketing, Link Building And More

Winning Behaviour For Digital Marketers: If you want to get ahead in online marketing, don’t miss Steve Jay’s excellent advice.

Blog Mailing List Marketing:
This article shows which types of free gift are mostly like to encourage people to opt into your blog mailing list.

Blog Article Marketing Advice: Excellent resource on using article marketing to promote your blog or website. Includes everything from how to write articles that get accepted to how to use articles to promote your business.

Guy’s Golden Touch
: Want to know how to get people talking about you? Guy Kawasaki explains how using: DICEE.

101 Link Building Tips:
Link building is still a great strategy for getting top searching rankings. SEO pro, Aaron Wall explains how get link building right, on your blog.

30 Blog Traffic Generation Tips: An excellent compilation of marketing tips to drive traffic to your blog.

Reaching The Offline Customer:
Do you market your blog or website offline? You should. Scott McIntire offers some great suggestions on how to do this.

Do You Have A Blog Commenting Strategy? Caroline Middlebrook attracted a huge amount of traffic to her blog by developing a powerful commenting strategy.

TagBiz: Create a free business card to attach to your Facebook profile and emails.

Content Based Social Media Marketing:
Excellent video showing how to use YouTube for content based social media marketing.

Automate Your Marketing: Online marketing wizard, Willie Crawford, explains how to save time by automating some of your blog marketing efforts.

4 Useless Link Building Practices
: Link building is a good way to drive traffic to your website or blog. But not all link building strategies are great and here’s 4 you should avoid at all costs.

Developing Tactical Knowledge on Social Media Websites:
Great advice on how to develop a long term social media marketing strategy for your blog.

How To Write A Marketing Plan - A free step by step guide to writing a marketing plan for your business.

Use A Press Release To Promote Your Blog Or Website: Fantastic advice on how to write and use a press release in marketing. Also includes 16 resources to submit your press release to, for distribution.

I hope these blog marketing strategies will help you drive swarms of traffic to your blog. For other blog related stuff, check out the following resources:

The Power of Blogging For Business Without A Business
Blogging Without A Business 2 - The Fringe Benefits
The Dirty Word In The Blogosphere

Why Viral Marketing May Not Work For You

September 3, 2008

Almost every new or budding business owner I talk to seems to be obsessed with viral marketing. And many of them hope it is going to “happen” to their business. And that’s great - trouble is, I’ve seen very few successful viral marketing campaigns. And they rarely just happen - they’re engineered.

A viral marketing campaign just wouldn’t work for most types of business, at all because they’re missing a special ingredient. And it’s not that their business isn’t good enough. In fact word of mouth marketing would work well for most of these businesses. But to me, there’s a huge difference between word of mouth marketing and viral marketing and it has a lot to do with the special ingredient I mentioned before.

Word of mouth marketing is where some of your customers recommend your business to one or two friends. And this really does help your business grow. In fact, I have heard of business who claim that after a few years of trading, they began to survive completely on word of mouth marketing. But, those who do make that claim usually stay small, in comparison to those who do additional marketing activities.

On the other hand, a viral marketing campaign doesn’t just cause steady growth - it causes explosive growth. And that doesn’t just happen because some customers tell one or two friends about your business. It’s caused by most of your customers persuading all their friends to become your customer. Then they in turn tell most of their friends too and so on, so your customer base multiplies, like a virus.

I’ve heard many opinions on the difference between a viral marketing campaign and a word of mouth campaign. And some folk claim there is no difference at all. But, I believe the one thing that sets a viral marketing campaign apart is the reason it actually becomes viral. Because in the most successful viral marketing campaigns I’ve seen, people tell all their friends about the great product or service because it is beneficial to themselves if others join.

Some of the more successful social networking groups would fall into this category, as the customer experience is better if more people join. So it makes sense that people would encourage everyone they know to sign up.

Can you think of other businesses who have ran a successful viral marketing campaign? Or any types of business that could pull one off? What else do you think is needed, for a viral marketing campaign to be successful?

Or do you believe that there’s no difference between a viral campaign and a word of mouth campaign?

Please share any thoughts and opinions you have in the comments section.

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47 Brilliant Blog Marketing Resources

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Internet Marketing: Are You Forgetting Something?

August 26, 2008

Do your Internet marketing efforts exhaust you? Like many other freelancers and small business owners, are you just too strapped for time and money to go out and look for more work? If so, maybe you’re forgetting to focus some of your Internet marketing efforts on your existing customers.

Make More Time

Lack of time is the enemy of most freelancers and small businesses. Often, when they’re busy, they won’t do any marketing at all. But when one or two major sources of work dry up, they panic.

Don’t let that happen to you. Make it a priority as early in your business as you can to free up your time as much as possible, so you can concentrate on marketing. Monika Mundell shares some great ideas on freeing up your time in this post: The Dark Side of Writing.

Make More Money From Your Existing Customer Base

Next, look at ways that you can make more money, or sales from the customers you already have. People who already know and trust you, are far more likely to buy more from you than complete strangers. And if you’re a freelancer, the trick is being able to sell the type of additional products, or services to your existing customers, that won’t cost you too many additional hours of your own time.

Believe me - this is possible and it’s worth it. In the past, I’ve been able to cut my customer base dramatically and make treble the amount of money from fewer customers. It really does make life far easier.

So, how do you come up with additional products or services that your existing customers may be interested in?

Listen To Customer Feedback

According to Akemi, feedback from the customers you have already is an important key. Akemi provides Akashic Record Readings. She is able to access your Akashic records and discover important information about your past lives, which may be affecting you now. She provides a wonderful service - I wrote about my soul reading experience here.

Trouble is, Akemi is the only person doing the technical work in the business - she doesn’t have others doing the soul readings for her. She has to go away and do the actual reading, then discuss her findings with her customer over the phone.

One day, after doing this, a customer asked Akemi if she would be able to provide a written report, as he would struggle to remember the results of his reading after the telephone consultation. So Akemi began providing this written report to all her customers.

It costs her little in additional time, as she has to write down her findings before speaking to the customer anyway. But she is able to charge an extra 21%. And an amazing 80% of her customers request this additional service, so she’s increased her overall profits by 16.8%.

Partner With Others Or Subcontract Work Out

Sometimes, partnering with others, or subcontracting work out, can enable you to offer additional services to your existing customers, without costing you too much additional time.

John Hoff runs EventureBiz, a webhosting and design business. And he knew many of his clients would benefit from incorporating their business. However, this can often be expensive. So a family member came on board to help him offer incorporation and living trust services to his existing clients.

Look at your business through the eyes of your customer. What other products or services might they need that you could offer them? Why not ask them?

Can you think of other ways you can increase your sales, without spending more time? Do you have any questions you’d like to ask? Or do you have a marketing challenge that you would like advice on?

Internet Popularity - Are You Faking It?

August 23, 2008

If the Internet was a popularity contest would you consider yourself a faker? Lots of websites and blogs seem to be faking it until they make it. But does it really work - and why?

Untwisted Vortex ran this article on How To Expose Fake RSS Subscriber Numbers. It seems that many bloggers do fake their subscriber numbers and it’s a fairly easy thing to do.

Lately, I’ve seen blogs with similar traffic to mine claim to have between 10 and 100 times as many subscribers. Either that’s lots of folk not coming back, or they’re faking their subscriber numbers. But why on earth would anyone want to do that?

I guess a lot of it is to do with perceived popularity. If you make your website or your blog seem popular, plenty more people will want to visit it and subscribe. It’s human nature - the vast majority want to follow the crowd. And it’s not just those who fake their RSS stats that do this.

Anyone who does something to drive a huge amount of traffic to their website or blog, to increase their site stats, could be accused of faking it, to make their website seem more popular. But where does it all end? Marketing is essential in any business and any activity that is designed to bring more people to your website, falls under the umbrella of marketing.

I personally don’t publish subscriber numbers on this site. But is there really anything wrong with making your business appear more popular, so long as you can deliver the goods? What do you think? Is it ok to fake it until you make it? And are some ways of Internet Marketing more ethical than others?

Be Popular and Unique….

Create Your Own Online Niche Store.
Click here to discover how.

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