Social Or Google Traffic? Where’s The Money?

November 18, 2008

Does social traffic, or Google traffic bring more paying customers to your blog, or website? Some “gurus” argue that plenty of targeted Google traffic, is the only way to make money online. And others say that social traffic is essential, if you want to build a successful online business. So who is right?

Some Google Traffic, Or Social Traffic Promoters Have a Hidden Agenda

When you’re considering whether Google traffic, or social traffic will bring more buyers to your blog, it’s important to remember that some folk will insist one is better than the other because they want to sell you something.

For example, a lot of folk who argue that Google traffic is the only way to go, are usually promoting expensive linking schemes, or some overpriced product.

And some of the people who try to convince everyone that social traffic is all that matters, will charge you $300 per hour to teach you how to use Twitter.

Neither Social Or Google Traffic Will Work If You Don’t Target The Right Customers

In order to get traffic which converts to sales, you need to target folk who want what you are selling. So, if you sell a video on breeding tropical fish and Google is sending you heaps of traffic for “exotic dancing classes, you’re not going to have much luck.

And the same is true of social network sites. If you sell vacations for the 50 plus generation and the average age of folk you’ve friended is 20 something, you’re probably not going to make many sales.

If You Rely On Either Social or Google Traffic You Risk Breaking All Your Eggs

If you rely on getting traffic from one particular source, you’re putting yourself at a huge risk. Your traffic source could dry up if you’re dropped from Google’s front page for many of your keywords. And a social network could ban you, close down, or become unpopular at any time.

So, it’s far smarter to choose a handful of different ways to get traffic and learn how to use them properly.

Wherever You Get Your Traffic From - Learn How To Do It Properly

If you’re getting a heap of irrelevant Google traffic to your site, you need to invest some time in learning about Search Engine Optimization. Also, you need to stop participating in memes. I get a lot of traffic to this blog, by using search engine optimization. And if you want to learn how to do it properly, I highly recommend SEO School.

And social networks can be complicated to use at first. So it really pays to learn how to use them properly from the outset. I’ve found StumbleUpon to be the best social networking site for getting heaps of traffic. And a decent percentage of StumbleUpon users do come back to your blog, if they like it.

Are you getting targeted traffic to your blog or website? Or do you attract folk who are looking for all kinds of weird and wonderful things?

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Twitter & Stupid Internet Marketing Gurus

November 10, 2008

Twitter & Stupid Internet Marketing Gurus is a guest article by Tim Brownson. Tim is a professional life coach and you can find him at: A Daring Adventure Life Coaching.

Twitter is a great tool for growing your business. All you have to do is build up a large enough network of people following you, spread your word and sit back and wait for the cash to roll in. It’s a simple tactic and one that just can’t fail, or can it?

I don’t have as many people following me as some of the more hardcore Twitter users and there are several reasons.

I don’t automatically follow people that follow me. If you have a coffee shop in Belarus and like to chat about knitting and wrestling, it’s doubtful I’ll reciprocate. It’s not a judgment call on you as a person, I’m sure you’re lovely; it’s simply that my knit one purl one and half nelson days are long gone.

I tend to unfollow people if every post is a link and they seem incapable or unwilling to get involved in any discourse. I have enough links to follow thanks very much and any more is likely to further fry my frazzled brain.

I’m not famous and people love to follow famous people, even if they are only famous within the relative narrow confines of the blogosphere. Having said that, I do have an insatiable appetite for fame. I read about fame, yearn to be famous and realize that without fame my life is a meaningless travesty. I have one goal in life and that is to be more famous and better known than the Pope. It’s a tall order admittedly, but one I am quietly confident in achieving it by the end of next month.

To help me with my lofty goal I decided that enlisting the help of somebody that actually knows what they’re talking about when it comes to marketing would be a wise idea.

I trawled the web looking for small niche companies that specialized in online marketing and specifically social networking. Alas, it was all to no avail; I was simply overwhelmed as there were over 196 million such companies in Florida alone.

Then I thought ’Why not bring the mountain to Mohammed rather than the other way round.”

At the time I had about 330 people following me on Twitter and I knew for a fact that at least 20 of those were in the marketing industry and some were undoubtedly gurus. If you’re going to aim high get yourself a guru that’s what I say. I knew I couldn’t fail with Twitter because Twitter is simply dripping with gurus. Admittedly they tend to be self-proclaimed gurus, but beggars can’t be choosers.

I Twittered my desire and requested people respond to me via DM. I was a little concerned that I was going to have to turn down some people, but hey if world domination (in a life coaching sense of course, I have no plans to invade small countries) is my desire, I’ll have to break a few hearts along the way.

I blocked out an hour to research my respondents and make a decision to get things rolling. It was an interesting hour spent checking my e-mail, checking my e-mail connection, checking my eyesight and watching my message slide ever further backwards.

On the upside I didn’t have any tough decisions to make because nobody replied to me, even when I posted a second time

Could it be that everybody on Twitter is so busy with work that they just can’t deal with any more? That certainly would explain it, but it does tend to fly in the face of the troubled economic times we currently live in. Recession, what recession?

You could be mistaken for thinking that this was an isolated instance and everybody was just busy that day. Not so. Previously I had asked for help with YouTube marketing three times and Facebook once and got the same response

I’m a strange fish in so much as when I go on Twitter I read the posts. I know, I know, call me old fashioned, but I like that kind of stuff. I love to chat to people and build up relationships, but I’m starting to wonder if I’m in the minority.

It seems to me that many Twitterers are so busy shouting at each other and posting links, they haven’t got time to take a look around and see what’s going on. They’re missing opportunities in their haste to tell people not to miss the opportunity they have to offer.

I’m not at all sure what the logical conclusion to this is, or even if there is a logical conclusion. My hunch is that Twitter may be a victim of it’s own success in the not too distant future. As more and more people dive in seeing it as a chance to sell their product or service, rather than an opportunity to connect. The net result will be that more noise will created and less can be heard.

This is A Guest Article By Tim Brownson of A Daring Adventure Life Coaching

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Tweets About Well Known Businesses On Twitter

Virgin Atlantic on Twitter: Virgin Atlantic Lounge, Narky Gate Staff And More.
Microsoft On Twitter: Gates Sells Another $23 Million Microsoft shares etc.
Google On Twitter: Just added some of the Google Labs features to my GMail. Love those peeps at Google, genius.
Carnival Cruise Line On Twitter: Maybe I’m a snob but the concept of Carnival Cruise line’s Great Gig in the Sea, Pink Floyd-themed cruise just irritates the hell out of me.
Apple On Twitter: The sad thing is, we’ll have to take what Apple give us and we’ll probably like it.
American Airlines on Twitter: Thrilled that American Airlines destroyed my luggage.
Starbucks On Twitter: Starbucks is becoming the Costco of coffee shops.
Norwich Union on Twitter: Norwich Union admits £11 million error.
Zales On Twitter: Zales - Extra 30% Off Clearance, Prices Reduced up to 70%.
McDonalds On Twitter: Confused! See Brit chefs on TV touting great food they cook. In the UK the food is terrible! They even make McDonalds taste nasty.

Barrack Obama - A Leader In Twitter Use

November 7, 2008

Barrack Obama was a leader in Twitter use, in the run up to the Presidential Election. And the results from his use of Twitter should inspire all business owners to consider Twitter use as part of their marketing strategy.

Barrack Obama’s Election Victory Message On Twitter

A few hours after the election results were in, Barrack Obama posted the following message on Twitter:

“We just made history. All of this happened because you gave your time, talent and passion. All of this happened because of you. Thanks”

Use Twitter The Smart Way Like Obama

Barrack has an astonishing 119,800 followers and he is following 123,811 people. It’s interesting to note that the folk who seem to do have mastered Twitter use, are the ones who follow more people than they have following them.

It’s really a no brainer. Twitter is a two way communication tool. You don’t just want to send messages out to the world. That’s too much like the advertising that many of us have grown to loathe. You want to see what people are saying about you and your business on Twitter. And you need to know what interests them and what captures their attention, if you hope to use Twitter as a marketing tool.

Twitter Use Gives A More Accurate Idea Of What Real People Are Thinking

In the final run up to the Presidential elections, I used social media, including Twitter and blogs, to see what people were saying. My husband stuck to traditional media - watching TV and reading the UK newspapers. And while I gained the impression that Barrack Obama was well ahead, he was certain that it was going to be close, but McCain was more likely to win.

This makes a lot of sense. Newspapers tend to be politically biased anyway. And reporters generally take into account the opinions of a tiny fraction of the population, whereas social media, like Twitter represents hundreds of thousands of users.

Traditional media seems to recognise the importance of Twitter and other social media. At the end of one piece of UK TV coverage, following the election, the presenter advised viewers to go over to the BBC website, to see what bloggers and ordinary people were saying about the election results.

Should You Use Twitter?

If you run a business, you’re a freelancer, or you want to promote anything on the Internet, you’d be mad not to use Twitter. It’s free to join and you can control the amount you use it.

Learning to use Twitter can be overwhelming initially. But you can pick things up by watching how others use Twitter. Also, Darren Rowse has just launched a new Twitter Tips blog, which will provide advice for new and existing Twitter users.

You can follow me on Twitter here: Cath Lawson Twitter.

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How To Make The Most Of Twitter: The Guardian
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What Is Social Media? And Do You Really Need To Know?

October 18, 2008

I’m beginning to wonder just how many folk understand what social media is. And does it even matter if they don’t know what social media is, so long as they gain enjoyment from using it?

According to Wikipedia: Social media are primarily Internet-based tools for sharing and discussing information among human beings.

Using social media is important to folk who want to network and market their business on the Internet. But this is by no means it’s only use. Social media is also used by a lot of folk who just want to connect for the fun and pleasure of it all.

What Is Social Media To A Child?

I decided to find out what folk from two generations know about social media. First off was my daughter Jessica, who is so addicted to Bebo that when my husband told her it was time to get off the Internet, she replied, “This is my life. And you’re ruining it.”

But when I asked Jessica if she knows what social media is, she explains that she knows what media is, but she’s never heard of social media. Considering she spends so much time using it, that’s surprising.

But she doesn’t believe adults should be using it either. She saw me using Twitter and asked what it was. When I explained it was sort of like Bebo, she thought that was just plain weird. Adults shouldn’t be using stuff like that - it’s just for kids.

What Is Social Media To The 60 Plus Generation?

My dad was next on the list. I was pretty certain he wouldn’t know a thing about social media. He hasn’t had a computer too long, never mind the Internet - maybe 2 or 3 years I think. He doesn’t use the Internet much, but he does like Ebay.

Anyway - my dad did have a good idea how social media works, once I explained it was like Bebo. The computer fixing guy told him and this is how he explained it to me: “It’s a site where the kids talk to their friends, then they tell their friends about them and they add them and talk to them too.”

So far so good, I thought he’s really understanding how all this works, until he said: “Then the folk they’ve introduced send the kids viruses by email and that infects my computer. And it cost £75 to repair”

Well, that is not what’s supposed to happen and it’s bad when it does. And I guess he won’t be joining Twitter or StumbleUpon soon. But he wouldn’t be the only one.

There is an even darker side to social media too, so it’s little wonder that some folk are suspicious of it. The deaths of many teenagers have been linked to social media, including several Bebo users from a small town in Wales.

So it’s clear that some people regard social media with suspicion and many use it regularly without knowing what it is. I’m betting a huge percentage of Facebook users don’t even know they’re using social media.

And I’m not sure that folk who are using it as a fun way to connect with others, really need to understand what it means. But businesses who want to connect with folk on the Internet would benefit from understanding it more. What do you think?

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