Is Blogging Dead?

November 9, 2008


Is blogging dead? According to this article by Paul Boutin of Wired it is: Twitter, Flickr, Facebook Make Blogs Look So 2004.

So Who Killed Blogging?

According To Paul, blogging isn’t as personal as it used to be. He claims that underground marketing campaigns and journalists are drowning out the voice of the personal blogger. It just isn’t as easy for a blog to rank highly on Google for popular keyphrases anymore.

Also, Paul claims that blogging made it easy for non techie types to publish their thoughts. But they’re now turning to applications like Twitter instead.

But Isn’t All This A Bit Deja Vu?

A few years ago, it used to be easy for your blog to rank highly on Google for popular keyphrases. But this was also the case for the earlier websites. When I built my first website in the nineties, there was little competition. In fact, it was so easy to get a heap of traffic, I didn’t even bother to learn SEO. I just wanted to write and have fun.

To give you an idea how simple it was, I remember searching “Disney World” on AOL one day and discovering that I ranked number one. The Disney Company ranked below me. No wonder I had thousands of newsletter subscribers. And folk were quite happy to mail me cheques from the other side of the world and wait for their digital product to be delivered.

Could you see that happening now? I couldn’t. Things change and if you want to stay ahead of the game, you need to change too.

Is I Still Worth Starting A Blog To Promote Your Business?

If you have a business, or you want to start one, it’s essential to bring it online. And I still think a blog platform is the easiest way to do this. Using other forms of social networking, such as Twitter, is going to be just as important. But you still need a home on the Internet to bring your Twitter traffic to.

And you need to work hard and smart and learn as much about marketing your business online as possible. Then, when things do change, you won’t get trampled on by the competition.

And there’s nothing unfair about it. Millions of blogs are being launched each month. Many of them will only write a few crappy posts, then quit. Can you imagine what a mess the Internet would be, if they could easily rank at the top of the search engines for popular keyphrases?

What If You Don’t Have Time To Put In All That Work?

If you don’t have time to put in much effort, wouldn’t it be easier just to use social networks? Social networks are becoming more sophisticated. Imagine if your Twitter profile was more like a blog. It would probably be easy to forget about blogging and keep everything on Twitter right?

I’ve thought about that a lot. It seems like a great idea and it would eventually bring social network owners a lot of money. But what about you and your business?

Social Networks Could Become The Free Hosts Of Tomorrow

The trouble is, many of todays social networks remind me a lot of the old free webhosting services. I had one, so did many others. Obviously, social networks are more sophisticated but you’d still be hosting your web presence on someone else’s space.

And today, nobody in their right mind would dream of hosting their business website on a free webhost. So if you relied on one social network to promote your business, what would happen to you, if today’s social networks became yesterday’s free webhosts?

What do you think? Is blogging dead? Or can those who make the effort still thrive? And will social networks become the freehosts of tomorrow?

I’d like to thank John Hoff of EventureBiz for passing the Wired article along to me. John provides a personalized webhosting service for bloggers. And he takes some of the headaches out of setting up your WordPress blog, including free installation of WordPress on your domain name.


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