How I Lost 60% Of My Blog Traffic

November 19, 2008

What would you do if you lost 60% of your blog traffic? It happened to me last week. Ok, so I didn’t lose 60% of my total blog traffic.

But I lost 60% of the traffic for a keyphrase that usually brings me a decent amount of traffic to my blog.

It was my own fault and I want to share my mistake with you, to help you avoid losing blog traffic too.

Blog Traffic: Why The First Page Of Google Isn’t Enough

If you’re on the first or second page of Google for some less popular longtail keyphrases, that get a reasonable amount of searches; they’re probably not bringing you much blog traffic. So when you’re optimizing a blog post for those type of searches, you really need to try your best to get the number one slot, at the top of the first page of Google. It’s not that difficult and it’s worth the extra effort.

I was at the top of the first page of Google for one of those type of keyphrases, so I was getting quite a lot of blog traffic for that keyphrase each month. Trouble was, because I’d got quite complacent about staying at the top of Google for that particular keyphrase, I never noticed something was amiss. Then the Google traffic I received for that keyphrase took a huge dive.


Being 2nd On Google Means A Massive Drop In Blog Traffic

I checked to see why my blog traffic had dropped for that keyphrase. And I wasn’t surprised to find that I’d been pushed to the number 2 slot. What did shock me was the amount of difference that one position made – I’d lost around 50% of my blog traffic for that keyphrase. A couple of days later, I was pushed to number 3 position, resulting in a traffic loss of around 60% for that keyphrase.

So When That Happens – Can’t You Just Tweak Your Blog Post To Get The Traffic Back?

You could tweak the particular blog post, to get your number one position back. I did that and Google already crawled that page and moved my post back up to number 2. But it’s far easier to stay on top, once you’re already there. So, it’s better to keep an eye on the blog posts that are bringing you the most traffic.

And at the same time, you can keep an eye on your competitor’s posts, directly beneath yours and keep tweaking those posts, so they can’t push you off the top.

You Really Do Get A Lot More Blog Traffic By Doing This

It really is worth tweaking your posts to get a number one postion on Google for particular phrases. The difference it can make to your blog traffic is significant. For just one fairly unpopular keyphrase, linking to one blogpost, you can get hundreds, or even thousands of visitors, to your blog each month, if you’re in the number one position.

But if you were at the bottom of the first page, or the top of the second page, you’d probably only get a handful of visitors to your blog as a result.

Optimizing Your Blog To Get More Traffic Isn’t Complicated

Optimizing your blog to get more traffic isn’t complicated – if it was, I couldn’t do it, as I probably have the learning capacity of a 3 year old when it comes to technology. It isn’t even hard work. To be honest I do far less than I should.

In fact, I would normally recommend a product I used a good while ago, because I was too lazy to read another thing about SEO.

But some of my readers kept harping on about how great SEO School is and eventually I was forced to read it. And I’m glad I did. The other SEO book I recommended was good but it read more like a textbook. Also, it is no longer available in book form – you have to pay a monthly membership fee and at $100 a pop, it may not be worthwhile unless you intend to become a full time SEO, or your job is in SEO.

So I believe that SEO School is a better option. It has great information on search engine optimization and it’s a heap more fun to read. Also, it is around the same price as a regular hardback book.

If you want to get more traffic to your blog and attract visitors who will actually click on your ads, you’d be an idiot not to check out SEO School and learn how to optimize your site properly.

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