Improve Customer Service With Great Recommendations

December 9, 2008

A great way to improve customer service and encourage customers to come back to you, is to make useful recommendations.

Some business owners don’t like recommending additional products or services to their customers, as it feels like they are overselling. But the average customer will appreciate it..

One of the best ways to improve customer service, is to recommend good products, services, or articles. You can do this in person, on your website, by letter, or email. And if you don’t do it, you’re actually giving bad customer service, because your customers may have to rely on guesswork to get what they need and they could wind up making the wrong choice.

Good Recommendations Improve Customer Service & Increase Profits

Making good recommendations improves customer service and it can also be profitable. Obviously, you want to begin with recommending products you sell yourself. But unless you own Walmart, you probably don’t sell every related product your customer may need.

Setting up an agreement with a good business, which sells complimentary products to yours is one way to increase your profits and provide good customer service at the same time. You could arrange for them to pay you 10% commission for sending customers your way and vice versa. This can work well, so long as they are a good business and they are pro-active marketers.

If you own a blog or website, you can also boost your profits considerably by offering related products to your customers through affiliate marketing. Affiliate marketing can make you as much as 50% commission on each product. In fact, affiliate marketing is so lucrative that many successful businesses make money through affiliate marketing alone. If you’d like to learn more, my favourite book on affiliate marketing is The Super Affiliate Handbook.

You Can Improve Customer Service By Saving Your Customer Money

If you recommend a good product or service which your customer needs, you could save them a lot of time and trouble and they’ll really appreciate it. I’ve been in situations before where customers are telling me they used XYZ to do a job for them and they made a total hash, or overcharged them. And knowing that I could easily have recommended a far better service provider made me feel bad.

Not Telling Customers About All The Products And Services You Offer Is Bad Customer Service

You should always keep in touch with your customers and make them aware of products and services you offer. It’s bad customer service if you don’t, as your customer may wind up using a mediocre competitor.

This happened to me a few years ago. I was telling a loyal customer about a service we offered. And she was disappointed, as she hadn’t been aware that we offered that service because she’d used a competitor and she was disappointed with the results.

So it’s definitely worthwhile making sure your customers know about every single service and product you offer.

Providing Links To Excellent Resources Will Keep Customers Coming Back To You

As well as recommending good products and services, you can instantly improve your customer service by providing links to excellent resources from your website. Your customer will love you if you link to helpful articles. And don’t forget, as well as linking out to other websites, it’s useful to provide a related reading list at the end of each post, with links to related articles on your own website too.

Improve Customer Service By Telling Folk When They Don’t Need Something

Don’t give recommendations just for the sake of it. You can also improve customer service by telling customers that they don’t need something.

If your customer is considering buying something from you, or someone else and you don’t think it’s something they need, you’ll be providing good customer service if you point out that it won’t be useful to them.

Do you improve customer service by providing recommendations? Do you use the recommendations of businesses that you know and trust? Please share in the comments section.

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