What To Do When You Can’t Find Customers

November 7, 2008

Is it a struggle to find customers for your new business venture? Lots of new business owners find it difficult to get their first customers. I know, because I’ve been there myself. And I get heaps of emails asking for advice every week.

Now, I could charge an hourly rate to help you get your first customers but chances are, you’re bootstrapping your new business. And you need every penny you have to invest in marketing it.

Also, you’re probably looking for a quick fix for your customer shortage problems, so you don’t have time to study on a course for several weeks, to find the answers to your problems.

So, I’ve put together these band aid solutions to help you find new customers fast. Some will apply to your business and some won’t. But I can promise you that they all work, if you do it right.

Problem: You Have Few Potential Customers Visiting Your Website.

Solution: Start a pay per click campaign.

Optimizing your site to get a decent amount of search engine traffic is a good long terms solution. But it isn’t going to bring you immediate results. So, if your budget allows, consider starting a pay per click campaign with Google Adwords, to drive customers to your website. If you don’t have a clue how to run a pay per click campaign, I highly recommend grabbing a copy of Definitive Adwords now.

I tried pay per click before reading Definitive Adwords and I lost a whole heap of money because I was doing it all wrong.

Problem: You Have An Online Service Business & You Can’t Find New Customers.

Solution: It Might Be Faster To Find Your First Customers Offline.

If you have an online service business, you may be able to find your first customers faster off-line. And if you’ve done your research, you should have a good idea where to find those customers. So now you just need to do as many things as possible to get yourself in front of them. Here’s a few suggestions:

You could write to potential customers to explain how your service can benefit them and follow up with a call to make an appointment to see them. Or you could cold call – by telephone, or knocking on their door.

Also, consider having some leaflets made and drop them by hand to prospective customers – if you choose this option, drop at least three leaflets to the same potential customers over a few days. You’ll find you get better results that way, unless your leaflet really sucks.

And don’t forget to speak to anyone you know who may have the same customer base as you and ask for referrals.

Problem: You Offer An Expensive Online Service & You Can’t Find New Customers.

Solution: Offer A Cheaper Product Or Service First.

If your business is new and you only offer an expensive service, you’ll struggle to find customers fast. Most folk have no problem buying a cheap item the first time they visit a new site but few are likely to purchase anything expensive, before they know and trust you.

Consider offering a cheaper product or service first. That will help to get some cash in and it’s a good way of adding new customers to your mailing list. If you don’t already have a product or service you can offer, consider writing an ebook that will appeal to potential customers. I know an ebook doesn’t sound like much of a quick fix but the 7 Day Ebook shows you how to write one within a week.

Problem: You’re Getting Plenty Of Visitors To Your Website But Nobody Is Buying

Solution: Plug The Holes in Your Sales Process

Is your site easy to navigate, or would a potential customer need to click several times just to find out what you are selling? Pretend you’re a customer yourself and try navigating your way round your website.

Or perhaps your sales copy sucks. Did you write it yourself? Do you know much about copywriting? If not, you’re probably losing customers through crappy copy. You could always hire a professional copywriter.

And if you’re not sure what is stopping customers buying from you, or your sales process has more holes than a string vest, you might want to check out these excellent traffic conversion DVD’s.

Have you struggled to find customers? Did any of these answers help, or do you have another problem that I didn’t mention?

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