How Not To Promote Your Business On The Internet

December 6, 2008


If you want to promote your business on the Internet, you need to get it right. Making some of these deadly mistakes could do your business, you could do it more harm than good.

1. Using keyword stuffed names in blog comments and on social networking sites, is a foolish way to promote your business. Folk can’t have a serious conversation with someone called “WoodenFurniture” or “ColonMadness”(yes I really saw that name on Twitter). And building any sort of relationship would be out of the question.

2. Talking persistently on Twitter about how you’ve got almost 2000 followers. Nothing makes folk hit the unfollow button quicker. Social network users want friends who are going to join in the conversation, not count them like sheep.

3. Ripping people off.
I worked hard to promote an affiliate business product and the seller offered one of my readers the product for free, if she bought an additional product from her. That was really scammy, as it meant I wouldn’t get any commission for promoting her product.

I complained, giving her the opportunity to put things right. But instead she ignored me and wrote a lengthy, drivelling blog post about how she deserves to make money.

Be honest in all your online dealings. If people promote your products and you don’t pay them for their efforts, you’ll become known as a scammer and it’s a label that is almost impossible to shake off.

4. Bombarding webmasters with requests to link to your articles.
Get to know folk before you ask them to promote your products or business. I have one guy who does this to me on a regular basis. I’ve never had a conversation with him, beyond his requests to “give his articles the exposure they deserve”. The only exposure his articles get from me now, is in the spam folder, with the rest of the crap I get.

5. Asking favours from folk you haven’t even tried to get to know.
I get asked some huge favours from complete strangers. Why should folk bother to spend hours doing something for you, when you’ve not even taken the trouble to get to know them? Spelling my name right would be a huge start.

6. Making sycophantic comments on blogs that get more traffic than yours.
Being friendly is one thing but there’s a distinctive line between a genuine compliment and false flattery. And folk will see through you, even if they pretend not to.

7. Leaving spam comments all over the Internet.
Spam comments are never a good way to promote your business. Most blogs have Askimet installed to pick up spam. And most bloggers will delete things like “great post – I really like your site”, aside from those who are desperate for comments.

What mistakes have you made in your efforts to promote your business on the Internet and what advice would you give to those who are planning to promote their business online?

Related Reading

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