Social Or Google Traffic? Where’s The Money?

November 18, 2008

Does social traffic, or Google traffic bring more paying customers to your blog, or website? Some “gurus” argue that plenty of targeted Google traffic, is the only way to make money online. And others say that social traffic is essential, if you want to build a successful online business. So who is right?

Some Google Traffic, Or Social Traffic Promoters Have a Hidden Agenda

When you’re considering whether Google traffic, or social traffic will bring more buyers to your blog, it’s important to remember that some folk will insist one is better than the other because they want to sell you something.

For example, a lot of folk who argue that Google traffic is the only way to go, are usually promoting expensive linking schemes, or some overpriced product.

And some of the people who try to convince everyone that social traffic is all that matters, will charge you $300 per hour to teach you how to use Twitter.

Neither Social Or Google Traffic Will Work If You Don’t Target The Right Customers

In order to get traffic which converts to sales, you need to target folk who want what you are selling. So, if you sell a video on breeding tropical fish and Google is sending you heaps of traffic for “exotic dancing classes, you’re not going to have much luck.

And the same is true of social network sites. If you sell vacations for the 50 plus generation and the average age of folk you’ve friended is 20 something, you’re probably not going to make many sales.

If You Rely On Either Social or Google Traffic You Risk Breaking All Your Eggs

If you rely on getting traffic from one particular source, you’re putting yourself at a huge risk. Your traffic source could dry up if you’re dropped from Google’s front page for many of your keywords. And a social network could ban you, close down, or become unpopular at any time.

So, it’s far smarter to choose a handful of different ways to get traffic and learn how to use them properly.

Wherever You Get Your Traffic From – Learn How To Do It Properly

If you’re getting a heap of irrelevant Google traffic to your site, you need to invest some time in learning about Search Engine Optimization. Also, you need to stop participating in memes. I get a lot of traffic to this blog, by using search engine optimization. And if you want to learn how to do it properly, I highly recommend SEO School.

And social networks can be complicated to use at first. So it really pays to learn how to use them properly from the outset. I’ve found StumbleUpon to be the best social networking site for getting heaps of traffic. And a decent percentage of StumbleUpon users do come back to your blog, if they like it.

Are you getting targeted traffic to your blog or website? Or do you attract folk who are looking for all kinds of weird and wonderful things?

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